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Chapter 7: Multivariate Analysis of Variance
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Chapter 7: Pattern Recognition in Stochastic Series
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Chapter 8 – Benefit Structure Analysis
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Chapter 8: Canonical Analysis in Marketing Research
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Chapter 8: Deriving an Empirically Testable Version of the Howard-Sheth Model of Buyer Behavior
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Chapter 8: Use of Psychographics in Analysis of Channels of Distribution
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Chapter 9 – Conjoint Measurement: Multiple Trade-Off Analysis
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Chapter 9: Canonical Correlation and Marketing Research
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Chapter 9: Confidence as a Validated Construct
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Chapter 9: Psychographics and Industrial Design
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