eBook
Showing 121–130 of 230 results
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Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings
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Developing New Services
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Diffusing Marketing Theory and Research (The Contributions of Bauer, Green, Kotler, and Levitt)
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Doctoral Programs in Marketing
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Dynamic Marketing for a Changing World: Proceedings of the 43rd National Conference of the American Marketing Association
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Ecological Marketing
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Effective Marketing Coordination: Proceedings of the Forty-Fourth National Conference of the America
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Emerging Concepts in Marketing: Proceedings of the Winter Conference of the American Marketing Association
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Emerging Perspectives on Services Marketing
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Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints
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