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Showing 221–230 of 230 results

  • Contemporary Views On Marketing Practice

    Chapter 4: Metamorphosis in Strategic Market Planning

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  • Contemporary Views On Marketing Practice

    Chapter 5: Analytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies

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  • Contemporary Views On Marketing Practice

    Chapter 6: Examining Marketing Strategy from a Contingency Perspective

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  • Contemporary Views On Marketing Practice

    Chapter 7: Marketing Strategy Implementation

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  • Brand Leverage

    Chapter 8: Brand Leverage: Strategy for Growth in a Cost-control World

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  • Contemporary Views On Marketing Practice

    Chapter 9: How Service Needs Influence Product Strategy

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  • Toward A Theory Of New Product Pricing

    Chapter 10: Toward a Theory of New-Product Pricing

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  • Push And Pull Strategies In Industrial Markets

    Chapter 11: Push and Pull Strategies in Industrial Markets: A Normative Framework

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  • Integrated Marketing Communications

    Chapter 12: Integrated Marketing Communications

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  • Contemporary Views On Marketing Practice

    Chapter 13: The New Electronic Media “Videotex”

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