eBook
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Chapter 4: Metamorphosis in Strategic Market Planning
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Chapter 5: Analytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies
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Chapter 6: Examining Marketing Strategy from a Contingency Perspective
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Chapter 7: Marketing Strategy Implementation
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Chapter 8: Brand Leverage: Strategy for Growth in a Cost-control World
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Chapter 9: How Service Needs Influence Product Strategy
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Chapter 10: Toward a Theory of New-Product Pricing
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Chapter 11: Push and Pull Strategies in Industrial Markets: A Normative Framework
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Chapter 12: Integrated Marketing Communications
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Chapter 13: The New Electronic Media “Videotex”
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