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Showing 51–60 of 230 results

  • Influence Personal Communication Buyers Choice Criteria Salesman Buyer Dyad

    Chapter 10: The Influence of Personal Communication on a Buyer’s Choice Criteria in the Salesman/Buyer Dyad

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  • Models Of Buyer Behavior

    Chapter 11: Attitude Change and the Relative Influence of Media and Word-of-Mouth Sources

    $5.00
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  • Cluster Analysis of Marketing Data

    Chapter 11: Cluster Analysis of Marketing Data

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  • European Developments in Psychographics

    Chapter 11: European Developments in Psychographics

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  • Cluster Analysis and its Applications in Marketing Research

    Chapter 12: Cluster Analysis and its Applications in Marketing Research

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  • Models Of Buyer Behavior

    Chapter 12: Food Shopping Behavior of Low-Income Households

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  • The Second Generation of Market Segmentation Studies: An Audit Buying Motivation

    Chapter 12: The Second Generation of Market Segmentation Studies: An Audit Buying Motivation

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  • Models Of Buyer Behavior

    Chapter 13: A Field Study of Attitude Strcuture and the Attitude-Behavior Relationship

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  • Latent Structure Analysis

    Chapter 13: Latent Structure Analysis

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  • Life Style and Psychographics: Definitions, Uses, and Problems

    Chapter 13: Life Style and Psychographics: Definitions, Uses, and Problems

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