eBook
Showing 71–80 of 230 results
-
Chapter 19: An Empirical Framework for Product Classification
$5.00 Add to cart -
Chapter 2 – Introduction to Scaling Methods for Product Positioning
$5.00 Add to cart -
Chapter 2: A Theory of Family Buying Decisions
$5.00 Add to cart -
Chapter 2: Research Issues Underlying Multivariate Methods
$5.00 Add to cart -
Chapter 2: Structural Dynamics of the Ghetto Marketplace
$5.00 Add to cart -
Chapter 2: The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures
$5.00 Add to cart -
Chapter 20: An Operational Framework for the Study of Consumer Typology and Process
$5.00 Add to cart -
Chapter 21: The Next Decade of Buyer Behavior Theory and Research
$5.00 Add to cart -
Chapter 3 – Positioning Using Multidimensional Scaling Techniques (MDS)
$5.00 Add to cart -
Chapter 3: Competition and Economic Dualism in the Ghetto Marketplace
$5.00 Add to cart