eBook
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Chapter 3: Construing Life Style and Psychographics
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Chapter 3: Consumer Decision-Process Models
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Chapter 3: Predictive Validation of Multivariate Models: Regression vs. Trees
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Chapter 4 – Clothing, Race, and Consumer Decision Making
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Chapter 4 – Positioning Using Factor Analysis
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Chapter 4: Application of Regression Models in Marketing: Testing vs Forecasting
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Chapter 4: Some Conceptual, Measurement, and Analytical Problems in Life Style Research
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Chapter 4: Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels
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Chapter 5 – Positioning Using Discriminant Analysis
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Chapter 5 – Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers
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