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Chapter 14: A Critical Examination of “Adoption Process” Models of Consumer Behavior
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Chapter 14: Nonmetric Approaches to Multivariate Analysis in Marketing
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Chapter 15: Conjoint Measurement in Marketing Analysis
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Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
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Chapter 16: Computerized Multivariate Methods
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Chapter 16: Group Characteristics and Aggregate Innovative Behavior: Preliminary Report
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Chapter 17: Antecedent Conditions for Diffusion of Multivariate Methods
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Chapter 17: New Product Diffusion: The Interplay of Innovativeness, Opinion Leadership, Learning, Perceived Risk, and Product Attributes
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Chapter 18: Repeat Buying of a New Brand: A 10-Point Case History
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Chapter 18: Seven Commandments for Users of Multivariate Methods
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Chapter 19: An Empirical Framework for Product Classification
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Chapter 2 – Introduction to Scaling Methods for Product Positioning
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Chapter 2: A Theory of Family Buying Decisions
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Chapter 2: Research Issues Underlying Multivariate Methods
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Chapter 2: Structural Dynamics of the Ghetto Marketplace
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Chapter 2: The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measures
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Chapter 20: An Operational Framework for the Study of Consumer Typology and Process
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Chapter 21: The Next Decade of Buyer Behavior Theory and Research
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Chapter 3 – Positioning Using Multidimensional Scaling Techniques (MDS)
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Chapter 3: Competition and Economic Dualism in the Ghetto Marketplace
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