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eBook (230)
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1958 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1963 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1968 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1973 Combined Proceedings: Increasing Marketing Productivity and Conceptual and Methodological Foundations of Marketing
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1973 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1974 Combined Proceedings, Series No. 36
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1975 Combined Proceedings, Series No. 37: Marketing in Turbulent Times and Marketing: The Challenges and the Opportunities
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1978 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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1979 Educators’ Conference Proceedings, Series #44
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1983 AMA Winter Educators’ Conference: Research Methods and Causal Modeling in Marketing
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