{"id":24,"date":"2016-04-26T16:01:05","date_gmt":"2016-04-26T20:01:05","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?page_id=24"},"modified":"2017-11-10T02:50:03","modified_gmt":"2017-11-10T07:50:03","slug":"browse","status":"publish","type":"page","link":"https:\/\/www.marketingclassicspress.com\/browse\/","title":{"rendered":"Browse"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n<div class=\"woocommerce\">\n\n\t        \n        <form method=\"get\" action=\"woo_bookstore_search_params\" id=\"book-advanced-search\">\n        \n        <section class=\"l-section wpb_row height_medium\">\n\t\t\t<div class=\"l-section-h i-cf\">\n    \t\t\t<div class=\"g-cols vc_row type_default valign_top\">        \n\t\t\t\t\t                    \t<div class=\"vc_col-sm-6 wpb_column vc_column_container\">\n                            <div class=\"vc_column-inner\">\n                                <div class=\"wpb_wrapper\">\n                                    <div class=\"wpb_text_column \">\n                                        <div class=\"wpb_wrapper\">\n                        \t\t\t\t\t                        \t\t\t\t\t<select id=\"type_taxonomy\" multiple=\"multiple\" name=\"fields[taxonomy][book_category][]\" class=\"woobookstore-search-field \"><option value=\"any\">Select Book Categories...<\/option><option value=\"b2b-marketing\">B2B Marketing<\/option><option value=\"channels-retailing\">Channels \/ Retailing<\/option><option value=\"competitive-analysis\">Competitive Analysis<\/option><option value=\"consumer-behavior\">Consumer Behavior<\/option><option value=\"corporate-social-responsibility\">Corporate Social Responsibility<\/option><option value=\"healthcare\">Healthcare<\/option><option value=\"international\">International<\/option><option value=\"market-research\">Market Research<\/option><option value=\"marketing-strategy\">Marketing Strategy<\/option><option value=\"marketing-theory\">Marketing Theory<\/option><option value=\"non-profit\">Non-Profit<\/option><option value=\"pricing\">Pricing<\/option><option value=\"product-brand-management\">Product \/ Brand Management<\/option><option value=\"promotions\">Promotions<\/option><option value=\"relationship-marketing-alliances\">Relationship Marketing \/ Alliances<\/option><option value=\"services\">Services<\/option><option value=\"social-ethical\">Social \/ Ethical<\/option><option value=\"strategic-planning\">Strategic Planning<\/option><option value=\"technology\">Technology<\/option><\/select>                        \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>                                        \n                        \t\t<\/div>\n                        \t<\/div>\n                        <\/div>\n                                        \t<div class=\"vc_col-sm-6 wpb_column vc_column_container\">\n                            <div class=\"vc_column-inner\">\n                                <div class=\"wpb_wrapper\">\n                                    <div class=\"wpb_text_column \">\n                                        <div class=\"wpb_wrapper\">\n                        \t\t\t\t\t                        \t\t\t\t\t<select id=\"type_taxonomy\" multiple=\"multiple\" name=\"fields[taxonomy][book_author][]\" class=\"woobookstore-search-field \"><option value=\"any\">Select Book Authors...<\/option><option value=\"a-benton-cocanougher\">A. Benton Cocanougher<\/option><option value=\"a-fuat-firat\">A. Fuat Firat<\/option><option value=\"abbie-griffin\">Abbie Griffin<\/option><option value=\"abraham-charnes\">Abraham Charnes<\/option><option value=\"adolf-abramson\">Adolf G. Abramson<\/option><option value=\"akshay-rao\">Akshay R. Rao<\/option><option value=\"alan-andreasen\">Alan R. Andreasen<\/option><option value=\"alf-walle\">Alf H. Walle<\/option><option value=\"allen-smith\">Allen E. Smith<\/option><option value=\"american-marketing-association\">American Marketing Association<\/option><option value=\"andrew-mitchell\">Andrew A. Mitchell<\/option><option value=\"andrew-ehrenberg\">Andrew S.C. Ehrenberg<\/option><option value=\"anil-menon\">Anil Menon<\/option><option value=\"ann-root\">Ann R. Root<\/option><option value=\"arch-woodside\">Arch Woodside<\/option><option value=\"avijit-ghosh\">Avijit Ghosh<\/option><option value=\"barnett-greenberg\">Barnett A. Greenberg<\/option><option value=\"barton-weitz\">Barton A. Weitz<\/option><option value=\"ben-enis\">Ben M. Enis<\/option><option value=\"bernard-silverman\">Bernard Silverman<\/option><option value=\"betsy-gelb\">Betsy D. Gelb<\/option><option value=\"boris-becker\">Boris W. Becker<\/option><option value=\"bruce-walker\">Bruce J. Walker<\/option><option value=\"calvin-hodock\">Calvin Hodock<\/option><option value=\"carol-congram\">Carol A. Congram<\/option><option value=\"carol-scott\">Carol A. Scott<\/option><option value=\"carol-surprenant\">Carol F. Surprenant<\/option><option value=\"cele-otnes\">Cele C. Otnes<\/option><option value=\"charles-weinberg\">Charles B. Weinberg<\/option><option value=\"charles-ingene\">Charles Ingene<\/option><option value=\"charles-ramond\">Charles K. Ramond<\/option><option value=\"charles-mayer\">Charles S. Mayer<\/option><option value=\"charles-king\">Charles W. King<\/option><option value=\"charles-lamb\">Charles W. Lamb<\/option><option value=\"christopher-lovelock\">Christopher H. Lovelock<\/option><option value=\"claudia-marshall\">Claudia E. Marshall<\/option><option value=\"dale-achabal\">Dale Achabal<\/option><option value=\"dan-ailloni-charas\">Dan Ailloni-Charas<\/option><option value=\"danny-bellenger\">Danny N. Bellenger<\/option><option value=\"david-aaker\">David A. Aaker<\/option><option value=\"david-learner\">David B. Learner<\/option><option value=\"david-brinberg\">David Brinberg<\/option><option value=\"david-luck\">David J. Luck<\/option><option value=\"david-rachman\">David J. Rachman<\/option><option value=\"david-gardner\">David M. Gardner<\/option><option value=\"david-wilson\">David T. Wilson<\/option><option value=\"david-cravens\">David W. Cravens<\/option><option value=\"deborah-johnson\">Deborah K. Johnson<\/option><option value=\"devanathan-sudharshan\">Devanathan Sudharshan<\/option><option value=\"diane-schmalensee\">Diane H. Schmalensee<\/option><option value=\"dik-warren-twedt\">Dik Warren Twedt<\/option><option value=\"donald-sexton\">Donald E. Sexton<\/option><option value=\"donald-mulvihil\">Donald F. Mulvihill<\/option><option value=\"donald-morrison\">Donald G. Morrison<\/option><option value=\"donald-shawver\">Donald L. Shawver<\/option><option value=\"donald-thompson\">Donald N. Thompson<\/option><option value=\"donald-hackett\">Donald W. Hackett<\/option><option value=\"douglas-tigert\">Douglas J. Tigert<\/option><option value=\"ef-snow\">E.F. Snow<\/option><option value=\"edgar-pessemier\">Edgar A. Pessemier<\/option><option value=\"edward-mazze\">Edward M. Mazze<\/option><option value=\"edward-tauber\">Edward M. Tauber<\/option><option value=\"elizabeth-richards\">Elizabeth A. Richards<\/option><option value=\"elizabeth-hirschman\">Elizabeth C. Hirschman<\/option><option value=\"elizabeth-dunn\">Elizabeth F. Dunn<\/option><option value=\"emanuel-demby\">Emanuel Demby<\/option><option value=\"eugene-laczniak\">Eugene R. Laczniak<\/option><option value=\"francesco-nicosia\">Francesco M. Nicosia<\/option><option value=\"francis-honn\">Francis J. Honn<\/option><option value=\"frank-carmone\">Frank J. Carmone<\/option><option value=\"frank-bass\">Frank M. Bass<\/option><option value=\"fred-allvine\">Fred C. Allvine<\/option><option value=\"fred-reynolds\">Fred D. Reynolds<\/option><option value=\"frederick-sturdivant\">Frederick D. Sturdivant<\/option><option value=\"frederick-winter\">Frederick W. Winter<\/option><option value=\"g-lynn-shostack\">G. Lynn Shostack<\/option><option value=\"gabriel-gelb\">Gabriel M. Gelb<\/option><option value=\"gary-klein\">Gary D. Klein<\/option><option value=\"gary-frazier\">Gary L. Frazier<\/option><option value=\"gary-ford\">Gary T. Ford<\/option><option value=\"george-hafer\">George B. Hafer<\/option><option value=\"george-michael\">George C. Michael<\/option><option value=\"dr-george-h-haines\">George H. Haines<\/option><option value=\"george-john\">George John<\/option><option value=\"george-baker\">George L. Baker<\/option><option value=\"george-day\">George S. Day<\/option><option value=\"gerald-goodhardt\">Gerald J. Goodhardt<\/option><option value=\"gerald-albaum\">Gerald S. Albaum<\/option><option value=\"gerald-zaltman\">Gerald Zaltman<\/option><option value=\"gregory-upah\">Gregory D. Upah<\/option><option value=\"harper-boyd\">Harper W. Boyd<\/option><option value=\"helmut-becker\">Helmut Becker<\/option><option value=\"henry-assael\">Henry Assael<\/option><option value=\"hiram-barksdale\">Hiram C. Barksdale<\/option><option value=\"ira-dolich\">Ira J. Dolich<\/option><option value=\"irving-crespi\">Irving Crespi<\/option><option value=\"j-a-lunn\">J. A. Lunn<\/option><option value=\"j-scott-armstrong\">J. Scott Armstrong<\/option><option value=\"jk-devoe\">J.K. DeVoe<\/option><option value=\"jac-goldstucker\">Jac L. Goldstucker<\/option><option value=\"jagdish-sheth\">Jagdish N. Sheth<\/option><option value=\"james-shanahan\">James B. Shanahan<\/option><option value=\"james-hess\">James D. Hess<\/option><option value=\"james-littlefield\">James E. Littlefield<\/option><option value=\"james-andress\">James G. Andress<\/option><option value=\"james-donnelly\">James H. Donnelly<\/option><option value=\"james-myers\">James H. Myers<\/option><option value=\"james-carman\">James M. Carman<\/option><option value=\"james-maclachlan\">James M. MacLachlan<\/option><option value=\"jerome-kernan\">Jerome B. Kernan<\/option><option value=\"jerry-wind\">Jerry (Yoram) Wind<\/option><option value=\"jerry-olson\">Jerry C. Olson<\/option><option value=\"joby-john\">Joby John<\/option><option value=\"john-czepiel\">John A. Czepiel<\/option><option value=\"john-howard\">John A. Howard<\/option><option value=\"john-quelch\">John A. Quelch<\/option><option value=\"john-arndt\">John Arndt<\/option><option value=\"john-maloney\">John C. Maloney<\/option><option value=\"john-eighmey\">John Eighmey<\/option><option value=\"john-cady\">John F. Cady<\/option><option value=\"john-sherry\">John F. Sherry<\/option><option value=\"john-myers\">John G. Myers<\/option><option value=\"john-lindgren\">John H. Lindgren<\/option><option value=\"john-ryans\">John K. Ryans<\/option><option value=\"john-brion\">John M. Brion<\/option><option value=\"john-summers\">John O. Summers<\/option><option value=\"john-oshaughnessy\">John O\u2019Shaughnessy<\/option><option value=\"john-nevin\">John R. Nevin<\/option><option value=\"john-farley\">John U. Farley<\/option><option value=\"johny-johansson\">Johny K. Johansson<\/option><option value=\"jonathan-gutman\">Jonathan Gutman<\/option><option value=\"joseph-seibert\">Joseph C. Seibert<\/option><option value=\"joseph-chasin\">Joseph Chasin<\/option><option value=\"joseph-chapman\">Joseph D. Chapman<\/option><option value=\"joseph-hair\">Joseph F. Hair<\/option><option value=\"joseph-eastlack\">Joseph O. Eastlack<\/option><option value=\"joseph-guiltinan\">Joseph P. Guiltinan<\/option><option value=\"joseph-pernica\">Joseph Pernica<\/option><option value=\"joseph-plummer\">Joseph T. Plummer<\/option><option value=\"karl-henion\">Karl E. Henion<\/option><option value=\"kenneth-bernhardt\">Kenneth L. Bernhardt<\/option><option value=\"kenneth-warwick\">Kenneth M. Warwick<\/option><option value=\"kenneth-roering\">Kenneth Roering<\/option><option value=\"kent-monroe\">Kent B. Monroe<\/option><option value=\"l-pringle\">L. Pringle<\/option><option value=\"l-winston-ring\">L. Winston Ring<\/option><option value=\"lawrence-crosby\">Lawrence A. Crosby<\/option><option value=\"lawrence-light\">Lawrence Light<\/option><option value=\"lawrence-sherman\">Lawrence Sherman<\/option><option value=\"lee-adler\">Lee Adler<\/option><option value=\"leo-bogart\">Leo Bogart<\/option><option value=\"leonard-berry\">Leonard L. Berry<\/option><option value=\"liam-glynn\">Liam Glynn<\/option><option value=\"lloyd-hodges\">Lloyd C. Hodges<\/option><option value=\"louis-bucklin\">Louis P. Bucklin<\/option><option value=\"louise-heslop\">Louise Heslop<\/option><option value=\"m-venkatesan\">M. Venkatesan<\/option><option value=\"marcus-alexis\">Marcus Alexis<\/option><option value=\"mark-lovell\">Mark R. C. Lovell<\/option><option value=\"martin-bell\">Martin L. Bell<\/option><option value=\"mary-jo-bitner\">Mary Jo Bitner<\/option><option value=\"meryl-gardner\">Meryl P. Gardner<\/option><option value=\"michael-etzel\">Michael J. Etzel<\/option><option value=\"michael-houston\">Michael J. Houston<\/option><option value=\"michael-ryan\">Michael J. Ryan<\/option><option value=\"mike-reilly\">Mike Reilly<\/option><option value=\"milind-lele\">Milind M. Lele<\/option><option value=\"morris-holbrook\">Morris Holbrook<\/option><option value=\"murray-young\">Murray A. Young<\/option><option value=\"naresh-malhotra\">Naresh K. Malhotra<\/option><option value=\"neil-beckwvth\">Neil E. Beckwith<\/option><option value=\"neil-holbert\">Neil Holbert<\/option><option value=\"newton-frank\">Newton Frank<\/option><option value=\"norman-kangun\">Norman Kangun<\/option><option value=\"oc-ferrell\">O.C. Ferrell<\/option><option value=\"rajen-varadarajan\">P. \u201cRajan\u201d Varadarajan<\/option><option value=\"patricia-simmie\">Patricia Simmie<\/option><option value=\"patrick-murphy\">Patrick E. Murphy<\/option><option value=\"patrick-dunne\">Patrick M. Dunne<\/option><option value=\"paul-green\">Paul E. Green<\/option><option value=\"paul-anderson\">Paul F. Anderson<\/option><option value=\"paul-busch\">Paul S. Busch<\/option><option value=\"peter-reingen\">Peter H. Reingen<\/option><option value=\"peter-laplaca\">Peter J. LaPlaca<\/option><option value=\"peter-wright\">Peter Wright<\/option><option value=\"philip-cooper\">Philip D. Cooper<\/option><option value=\"philip-kotler\">Philip Kotler<\/option><option value=\"philip-levine\">Philip Levine<\/option><option value=\"polia-lerner-hamburger\">Polia Lerner Hamburger<\/option><option value=\"pradeep-rau\">Pradeep A. Rau<\/option><option value=\"priscilla-la-barbera\">Priscilla La Barbera<\/option><option value=\"ralph-westfall\">Ralph L. Westfall<\/option><option value=\"raymond-fisk\">Raymond P. Fisk<\/option><option value=\"rene-mora\">Rene Mora<\/option><option value=\"richard-lutz\">Richard J. Lutz<\/option><option value=\"richard-johnson\">Richard Johnson<\/option><option value=\"richard-robinson\">Richard K. Robinson<\/option><option value=\"richard-hill\">Richard M. Hill<\/option><option value=\"richard-cardozo\">Richard N. Cardozo<\/option><option value=\"richard-bagozzi\">Richard P. Bagozzi<\/option><option value=\"richard-staelin\">Richard Staelin<\/option><option value=\"richard-olshavsky\">Richard W. Olshavsky<\/option><option value=\"robert-mittelstaedt\">Robert A. Mittelstaedt<\/option><option value=\"robert-peterson\">Robert A. Peterson<\/option><option value=\"robert-spekman\">Robert E. Spekman<\/option><option value=\"robert-dwyer\">Robert F. Dwyer<\/option><option value=\"robert-lusch\">Robert F. Lusch<\/option><option value=\"robert-ferber\">Robert Ferber<\/option><option value=\"robert-clewett\">Robert L. Clewett<\/option><option value=\"robert-redinger\">Robert P. Redinger<\/option><option value=\"robert-hancock\">Robert S. Hancock<\/option><option value=\"robert-frye\">Robert W. Frye<\/option><option value=\"roger-kerin\">Roger A. Kerin<\/option><option value=\"roger-blackwell\">Roger D. Blackwell<\/option><option value=\"rohit-deshpande\">Rohit Deshpande<\/option><option value=\"ronald-curhan\">Ronald C. Curhan<\/option><option value=\"ronald-bush\">Ronald F. Bush<\/option><option value=\"ronald-mctavish\">Ronald McTavish<\/option><option value=\"ronald-stampfl\">Ronald W. Stampfl<\/option><option value=\"roy-howell\">Roy D. Howell<\/option><option value=\"russell-haley\">Russell I. Haley<\/option><option value=\"russell-belk\">Russell W. Belk<\/option><option value=\"ruth-tiff\">Ruth Ziff<\/option><option value=\"sf-divita\">S.F. Divita<\/option><option value=\"seymour-sudman\">Seymour Sudman<\/option><option value=\"shelby-hunt\">Shelby D. Hunt<\/option><option value=\"sidney-cohen\">Sidney Cohen<\/option><option value=\"sidney-levy\">Sidney Levy<\/option><option value=\"stanley-shapiro\">Stanley J. Shapiro<\/option><option value=\"stephen-grove\">Stephen J. Grove<\/option><option value=\"stewart-rewoldt\">Stewart H. Rewoldt<\/option><option value=\"stewart-lee-richardson\">Stewart Lee Richardson<\/option><option value=\"subhash-jain\">Subhash C. Jain<\/option><option value=\"subhash-sharma\">Subhash Sharma<\/option><option value=\"terence-shimp\">Terence A. Shimp<\/option><option value=\"terry-deutscher\">Terry Deutscher<\/option><option value=\"thaddeus-spratlen\">Thaddeus H. Spratlen<\/option><option value=\"thomas-durkin\">Thomas A. Durkin<\/option><option value=\"thomas-kinnear\">Thomas C. Kinnear<\/option><option value=\"thomas-barry\">Thomas E. Barry<\/option><option value=\"thomas-block\">Thomas M. Bloch<\/option><option value=\"thomas-hustad\">Thomas P. Hustad<\/option><option value=\"thomas-robertson\">Thomas S. Robertson<\/option><option value=\"thomas-bonoma\">Thomas V. Bonoma<\/option><option value=\"thomas-greer\">Thomas V. Greer<\/option><option value=\"urban-ozanne\">Urban B. Ozanne<\/option><option value=\"valarie-zeithaml\">Valarie Zeithaml<\/option><option value=\"vijay-mahajan\">Vijay Mahajan<\/option><option value=\"vishnu-kirpalani\">Vishnu H. Kirpalani<\/option><option value=\"vithala-rao\">Vithala R. Rao<\/option><option value=\"wayne-talarzyk\">W. Wayne Talarzyk<\/option><option value=\"wenzil-dolva\">Wenzil K. Dolva<\/option><option value=\"william-locander\">William B. Locander<\/option><option value=\"william-perreault\">William D. Perreault<\/option><option value=\"william-stevens\">William D. Stevens<\/option><option value=\"william-wells\">William D. Wells<\/option><option value=\"william-cox\">William E. Cox<\/option><option value=\"william-massy\">William F. Massy<\/option><option value=\"william-kehoe\">William J. Kehoe<\/option><option value=\"william-trombetta\">William L. Trombetta<\/option><option value=\"william-lazer\">William Lazer<\/option><option value=\"william-bearden\">William O. Bearden<\/option><option value=\"william-dommermuth\">William P. Dommermuth<\/option><option value=\"william-qualls\">William Qualls<\/option><option value=\"william-darden\">William R. Darden<\/option><option value=\"william-dillon\">William R. Dillon<\/option><option value=\"william-george\">William R. George<\/option><option value=\"william-decker\">William S. Decker<\/option><option value=\"william-cooper\">William W. Cooper<\/option><\/select>                        \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>                                        \n                        \t\t<\/div>\n                        \t<\/div>\n                        <\/div>\n                                        <p>&nbsp;<\/p>\n                    <input type=\"submit\" id=\"bookstore_search_btn\" class=\"bookstore-advanced-search-btn\" value=\"Find Books\" \/>                    \n        \t\t<\/div>\n        \t<\/div>\n\t\t<\/section>                \n        <\/form>        \n                \n    \n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Select Book Categories...B2B MarketingChannels \/ RetailingCompetitive AnalysisConsumer BehaviorCorporate Social ResponsibilityHealthcareInternationalMarket ResearchMarketing StrategyMarketing TheoryNon-ProfitPricingProduct \/ Brand ManagementPromotionsRelationship Marketing \/ AlliancesServicesSocial \/ EthicalStrategic PlanningTechnology Select Book Authors...A. Benton CocanougherA. Fuat FiratAbbie GriffinAbraham CharnesAdolf G. AbramsonAkshay R. RaoAlan R. AndreasenAlf H. WalleAllen E. SmithAmerican Marketing AssociationAndrew A. MitchellAndrew S.C. EhrenbergAnil MenonAnn R. RootArch WoodsideAvijit GhoshBarnett A. 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