{"id":48,"date":"2016-04-27T11:26:14","date_gmt":"2016-04-27T15:26:14","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?page_id=48"},"modified":"2020-01-10T18:48:41","modified_gmt":"2020-01-10T23:48:41","slug":"about","status":"publish","type":"page","link":"https:\/\/www.marketingclassicspress.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"
\"Marketing<\/div><\/div><\/div><\/div><\/div>

Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic versions.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Founding Authors<\/h2>\n<\/div><\/div>
<\/div><\/div>
<\/div>\"David<\/div><\/div><\/div><\/div><\/div>

David A. Aaker<\/h4>\n

Professor at the Haas School of Business, Emeritus
\nHaas School of Business
\nUniversity of California, Berkeley<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>\"George<\/div><\/div><\/div><\/div><\/div>

George S. Day<\/h4>\n

Professor of Marketing and co-Director of the Mack Center for Technological Innovation
\nThe Wharton School
\nUniversity of Pennsylvania<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>
<\/div>\"Shelby<\/div><\/div><\/div><\/div><\/div>

Shelby D. Hunt<\/h4>\n

Jerry S. Rawls and P. W. Horn Professor of Marketing
\nBroad College of Business
\nMichigan State University<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>\"Philip<\/div><\/div><\/div><\/div><\/div>

Philip Kotler<\/h4>\n

S.C. Johnson & Son Distinguished Professor of International Marketing
\nKellogg School of Management
\nNorthwestern University<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>
<\/div>\"Kent<\/div><\/div><\/div><\/div><\/div>

Kent Monroe<\/h4>\n

Visiting Distinguished Scholar in Marketing
\nRobins School of Business
\nUniversity of Richmond<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>\"Dr.<\/div><\/div><\/div><\/div><\/div>

Jagdish N. Sheth<\/h4>\n

Charles H. Kellstadt Professor of Marketing
\nGoizueta Business School
\nEmory University<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>
<\/div>\"Fred<\/div><\/div><\/div><\/div><\/div>

Frederick Webster<\/h4>\n

Charles Henry Jones 3rd Century Professor of Management, Emeritus
\nTuck School of Business
\nDartmouth College<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>\"Jerry<\/div><\/div><\/div><\/div><\/div>

Jerry (Yoram) Wind<\/h4>\n

Lauder Professor
\nThe Wharton School
\nUniversity of Pennsylvania<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>
<\/div>\"Gerald<\/div><\/div><\/div><\/div><\/div>

Gerald Zaltman<\/h4>\n

Joseph C. Wilson Professor of Business Administration, Emeritus
\nHarvard Business School
\nHarvard University<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Founding Organization<\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div>
\"American<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Management Team<\/h2>\n<\/div><\/div>
<\/div>\"Dr.<\/div><\/div><\/div><\/div><\/div>
Editor-in-Chief<\/h6>\n

Jagdish N. Sheth<\/h3>\n

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his present position, he was at the University of Southern California (7 years), at the University of Illinois (15 years), and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years). Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. In his capacity as Editor-in-Chief of Marketing Classics Press, he oversees the editorial content.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/div>\"Reshma<\/div><\/div><\/div><\/div><\/div>
Director, New Business Development<\/h6>\n

Reshma Shah<\/h3>\n

In addition to the Director of Businses Development of Marketing Classics Press, Reshma Shah is an assistant professor in the area of marketing at Emory University\u2019s Goizueta Business School. She joined the Goizueta Business School Faculty after completing her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>
\"Karri<\/div><\/div><\/div><\/div><\/div>
Managing Director<\/h6>\n

Karri Hobson-Pape<\/h3>\n

Karri Hobson-Pape is a seasoned strategic marketing executive and consultant, with a strong track record of building unique brands in non-profit organizations.<\/p>\n

Previously Hobson-Pape was Executive Director of External Affairs for Emory University\u2019s Goizueta Business School, overseeing the Marketing, Communications and Corporate Relations activities. She is also the Executive Director of The Sheth Foundation, a non-profit whose mission is to develop and recognize scholars and scholarship in marketing globally and to further the development of marketing thought.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Global Distribution Partners<\/h2>\n<\/div><\/div>