{"id":1043,"date":"2017-12-14T15:07:44","date_gmt":"2017-12-14T20:07:44","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=1043"},"modified":"2020-07-24T10:00:32","modified_gmt":"2020-07-24T14:00:32","slug":"marketing-communications-theory-research","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/marketing-communications-theory-research\/","title":{"rendered":"Marketing Communications \u2013 Theory and Research"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Marketing Communications: Theory and Research was written by Michael J. Houston and Richard J. Lutz. This work is a collection of papers presented at the AMA\u2019s 1985 Winter Marketing Educators Conference. The papers reflect the diversity of thinking on a variety of topics such as issues, theories, research procedures, and individuals involved in marketing communications.<\/p>\n","protected":false},"featured_media":1045,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\nMarketing Communications \u2013 Theory and Research - Marketing Classics Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingclassicspress.com\/books\/marketing-communications-theory-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Communications \u2013 Theory and Research - Marketing Classics Press\" \/>\n<meta property=\"og:description\" content=\"Marketing Communications: Theory and Research was written by Michael J. 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