{"id":318,"date":"2017-11-08T16:20:49","date_gmt":"2017-11-08T21:20:49","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=318"},"modified":"2022-11-20T09:20:58","modified_gmt":"2022-11-20T14:20:58","slug":"chapter-3-construing-life-style-and-psychographics","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/chapter-3-construing-life-style-and-psychographics\/","title":{"rendered":"Chapter 3: Construing Life Style and Psychographics"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"
In the chapter\u2019s first section, Reynolds and Darden present an overview of Kelly\u2019s theory of personal constructs. The second section demonstrates how these notions can be applied to discriminate between \u201clife styles\u201d and \u201cpsychographics\u201d as fields of inquiry. The final section describes how the theory may provide guidance on the choice between generalized items in the construction of life style and psychographic questionnaires.<\/p>\n","protected":false},"featured_media":320,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\n