{"id":333,"date":"2017-11-08T16:44:37","date_gmt":"2017-11-08T21:44:37","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=333"},"modified":"2017-11-08T16:44:37","modified_gmt":"2017-11-08T21:44:37","slug":"chapter-7-life-style-analysis-as-a-basis-for-media-selection","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/","title":{"rendered":"Chapter 7: Life Style Analysis as a Basis for Media Selection"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Chapter 7 of\u00a0Life Style and Psychographics<\/h4>\n

The chapter deals with the specific problems in the development of a media solution strategy, and the role that life style research can play in the solution of the media selection process. Tigert summarizes his studies on the relationships between consumer\u2019s life styles and their exposure to magazines and television programs. He describes a variety of analytical approaches, presents real data, and comments upon methods of employing this input.<\/p>\n","protected":false},"featured_media":335,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\nChapter 7: Life Style Analysis as a Basis for Media Selection - Marketing Classics Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapter 7: Life Style Analysis as a Basis for Media Selection - Marketing Classics Press\" \/>\n<meta property=\"og:description\" content=\"Chapter 7 of\u00a0Life Style and Psychographics The chapter deals with the specific problems in the development of a media solution strategy, and the role that life style research can play in the solution of the media selection process. Tigert summarizes his studies on the relationships between consumer\u2019s life styles and their exposure to magazines and television programs. He describes a variety of analytical approaches, presents real data, and comments upon methods of employing this input.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Classics Press\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1356\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/\",\"url\":\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/\",\"name\":\"Chapter 7: Life Style Analysis as a Basis for Media Selection - Marketing Classics Press\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingclassicspress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg\",\"datePublished\":\"2017-11-08T21:44:37+00:00\",\"dateModified\":\"2017-11-08T21:44:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#primaryimage\",\"url\":\"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg\",\"contentUrl\":\"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg\",\"width\":1356,\"height\":2000,\"caption\":\"Life Style Analysis as a Basis for Media Selection\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.marketingclassicspress.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/www.marketingclassicspress.com\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Chapter 7: Life Style Analysis as a Basis for Media Selection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marketingclassicspress.com\/#website\",\"url\":\"https:\/\/www.marketingclassicspress.com\/\",\"name\":\"Marketing Classics Press\",\"description\":\"Where Big Ideas Live\",\"publisher\":{\"@id\":\"https:\/\/www.marketingclassicspress.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.marketingclassicspress.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.marketingclassicspress.com\/#organization\",\"name\":\"Marketing Classics Press\",\"url\":\"https:\/\/www.marketingclassicspress.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marketingclassicspress.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2016\/04\/marketing-classics-press-circle.jpg\",\"contentUrl\":\"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2016\/04\/marketing-classics-press-circle.jpg\",\"width\":838,\"height\":862,\"caption\":\"Marketing Classics Press\"},\"image\":{\"@id\":\"https:\/\/www.marketingclassicspress.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chapter 7: Life Style Analysis as a Basis for Media Selection - Marketing Classics Press","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/","og_locale":"en_US","og_type":"article","og_title":"Chapter 7: Life Style Analysis as a Basis for Media Selection - Marketing Classics Press","og_description":"Chapter 7 of\u00a0Life Style and Psychographics The chapter deals with the specific problems in the development of a media solution strategy, and the role that life style research can play in the solution of the media selection process. Tigert summarizes his studies on the relationships between consumer\u2019s life styles and their exposure to magazines and television programs. He describes a variety of analytical approaches, presents real data, and comments upon methods of employing this input.","og_url":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/","og_site_name":"Marketing Classics Press","og_image":[{"width":1356,"height":2000,"url":"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/","url":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/","name":"Chapter 7: Life Style Analysis as a Basis for Media Selection - Marketing Classics Press","isPartOf":{"@id":"https:\/\/www.marketingclassicspress.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg","datePublished":"2017-11-08T21:44:37+00:00","dateModified":"2017-11-08T21:44:37+00:00","breadcrumb":{"@id":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#primaryimage","url":"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg","contentUrl":"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2017\/11\/life-style-analysis-basis-media-selection.jpg","width":1356,"height":2000,"caption":"Life Style Analysis as a Basis for Media Selection"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingclassicspress.com\/books\/chapter-7-life-style-analysis-as-a-basis-for-media-selection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingclassicspress.com\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.marketingclassicspress.com\/shop\/"},{"@type":"ListItem","position":3,"name":"Chapter 7: Life Style Analysis as a Basis for Media Selection"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingclassicspress.com\/#website","url":"https:\/\/www.marketingclassicspress.com\/","name":"Marketing Classics Press","description":"Where Big Ideas Live","publisher":{"@id":"https:\/\/www.marketingclassicspress.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingclassicspress.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.marketingclassicspress.com\/#organization","name":"Marketing Classics Press","url":"https:\/\/www.marketingclassicspress.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketingclassicspress.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2016\/04\/marketing-classics-press-circle.jpg","contentUrl":"https:\/\/www.marketingclassicspress.com\/wp-content\/uploads\/2016\/04\/marketing-classics-press-circle.jpg","width":838,"height":862,"caption":"Marketing Classics Press"},"image":{"@id":"https:\/\/www.marketingclassicspress.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/product\/333"}],"collection":[{"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/comments?post=333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/product_cat?post=333"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.marketingclassicspress.com\/wp-json\/wp\/v2\/product_tag?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}