{"id":400,"date":"2017-11-10T11:27:32","date_gmt":"2017-11-10T16:27:32","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=400"},"modified":"2022-01-18T08:27:15","modified_gmt":"2022-01-18T13:27:15","slug":"chapter-10-factor-analysis-in-marketing","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/chapter-10-factor-analysis-in-marketing\/","title":{"rendered":"Chapter 10: Factor Analysis in Marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Chapter 10 of\u00a0Multivariate Methods for Market and Survey Research<\/h4>\n

The chapter investigates factor analysis and the resolution of a set of manifest variables linearly in terms of new constructs. The principal aim is to attain scientific parsimony or economy of description. The place of factor analysis in the statistical family of multivariate analysis is also discussed.<\/p>\n","protected":false},"featured_media":402,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\nChapter 10: Factor Analysis in Marketing - Marketing Classics Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingclassicspress.com\/books\/chapter-10-factor-analysis-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chapter 10: Factor Analysis in Marketing - Marketing Classics Press\" \/>\n<meta property=\"og:description\" content=\"Chapter 10 of\u00a0Multivariate Methods for Market and Survey Research The chapter investigates factor analysis and the resolution of a set of manifest variables linearly in terms of new constructs. The principal aim is to attain scientific parsimony or economy of description. 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