{"id":400,"date":"2017-11-10T11:27:32","date_gmt":"2017-11-10T16:27:32","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=400"},"modified":"2022-01-18T08:27:15","modified_gmt":"2022-01-18T13:27:15","slug":"chapter-10-factor-analysis-in-marketing","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/chapter-10-factor-analysis-in-marketing\/","title":{"rendered":"Chapter 10: Factor Analysis in Marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"
The chapter investigates factor analysis and the resolution of a set of manifest variables linearly in terms of new constructs. The principal aim is to attain scientific parsimony or economy of description. The place of factor analysis in the statistical family of multivariate analysis is also discussed.<\/p>\n","protected":false},"featured_media":402,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\n