{"id":430,"date":"2017-11-10T13:39:58","date_gmt":"2017-11-10T18:39:58","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=430"},"modified":"2021-11-27T00:19:38","modified_gmt":"2021-11-27T05:19:38","slug":"franchising-the-state-of-the-art","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/franchising-the-state-of-the-art\/","title":{"rendered":"Franchising: The State of the Art"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"
Franchising: The State of the Art<\/strong>\u00a0is a detailed yet brief analysis of the growth and impact of franchising in the American business community. \u00a0Renowned author, Donald Hackett, fills the gap left in literature which focuses on the pervasiveness of franchising in business. \u00a0Real world examples of franchising are examined in three primary ways:<\/p>\n Produced with the assistance of the American Marketing Association,\u00a0Franchising: The State of the Art<\/span>\u00a0is a concise, thorough examination of the evolution and impact of franchising. \u00a0This monograph will prove an invaluable tool to students and practitioners of marketing research, advertising, and economics.<\/p>\n\n
\nTable of Contents<\/h3>\n
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