{"id":576,"date":"2017-11-16T14:08:00","date_gmt":"2017-11-16T19:08:00","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=576"},"modified":"2023-01-19T07:56:05","modified_gmt":"2023-01-19T12:56:05","slug":"qualitative-research-marketing","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/qualitative-research-marketing\/","title":{"rendered":"Qualitative Research in Marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"
Qualitative Research in Marketing is one in a series of three monographs developed by the American Marketing Association focusing on various forms of marketing research. Assistant Professor Danny Bellenger offers a conceptualization and analysis of several qualitative research techniques that have remained prominent in the marketing community. The topics of discussion include:<\/p>\n
The text was designed using both scholarly articles and interviews with experienced marketing researchers, blending theoretical and applied concepts. The ultimate goal is to encourage greater discussion and communication among researchers, as well as provide an evaluative tool for managers and consultants.<\/p>\n","protected":false},"featured_media":578,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\n