{"id":656,"date":"2017-11-20T08:52:10","date_gmt":"2017-11-20T13:52:10","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=656"},"modified":"2022-11-17T10:03:54","modified_gmt":"2022-11-17T15:03:54","slug":"look-back-look-ahead-attitude-research-conference","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/look-back-look-ahead-attitude-research-conference\/","title":{"rendered":"A Look Back, A Look Ahead: Attitude Research Conference"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

A Look Back, A Look Ahead was edited by George B. Hafer. This work is a collection of papers originally presented at an Attitude Research Conference held in 1979. The papers review the then state-of-the-art in attitude research and aim to predict the future in the coming decade, from the viewpoint of developers, theoreticians, and practitioners. Divided in seven parts, the papers cover a wide range of topics such as attitude measurement and construction; prediction of consumer behavior; market segmentation; and, scope of utilization of attitude research in other avenues.<\/p>\n","protected":false},"featured_media":658,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\nA Look Back, A Look Ahead: Attitude Research Conference - Marketing Classics Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingclassicspress.com\/books\/look-back-look-ahead-attitude-research-conference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look Back, A Look Ahead: Attitude Research Conference - Marketing Classics Press\" \/>\n<meta property=\"og:description\" content=\"A Look Back, A Look Ahead was edited by George B. Hafer. This work is a collection of papers originally presented at an Attitude Research Conference held in 1979. The papers review the then state-of-the-art in attitude research and aim to predict the future in the coming decade, from the viewpoint of developers, theoreticians, and practitioners. 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