{"id":835,"date":"2017-11-28T11:05:35","date_gmt":"2017-11-28T16:05:35","guid":{"rendered":"https:\/\/www.marketingclassicspress.com\/?post_type=product&p=835"},"modified":"2017-11-28T11:05:35","modified_gmt":"2017-11-28T16:05:35","slug":"add-value-service-key-success","status":"publish","type":"product","link":"https:\/\/www.marketingclassicspress.com\/books\/add-value-service-key-success\/","title":{"rendered":"Add Value to Your Service: The Key to Success"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"
Add Value to Your Service: The Key to Success was edited by Carol Surprenant. This work is a collection of papers presented at the 1987 conference on services marketing. The papers represent a variety of perspectives on values \u2014 from what it means and how to deliver it, from both academic and practitioner point of view. They range in scope from broad-based, theoretical papers to fine-tuned applications.<\/p>\n","protected":false},"featured_media":837,"comment_status":"open","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_cat":[315],"product_tag":[],"yoast_head":"\n