Abraham Charnes earned his bachelors, masters, and doctorate degrees from the University of Illinois. He taught at the Carnegie Institute of Technology, Purdue, and Northwestern Universities. He was an internationally renowned expert in developing new and advanced mathematical methods used for management problem solving. He was a finalist for the Nobel Prize in economics in 1975. During his career, he authored over 200 scholarly articles and coauthored seven books. He died in 1992 at the age of 75.
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
Chapter 15 of Models of Buyer Behavior
The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.