Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON

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Chapter 15 of Models of Buyer Behavior

The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.

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Book Information

Pages: 25
Published: 1974
New Copyright: 2011
ISBN: 9781613110584
Categories:, , ,
Authors:, , , , , ,

Author information


Abraham Charnes Abraham Charnes

Abraham Charnes earned his bachelors, masters, and doctorate degrees from the University of Illinois. He taught at the Carnegie Institute of Technology, Purdue, and Northwestern Universities. He was an internationally renowned expert in developing new and advanced mathematical methods used for management problem solving. He was a finalist for the Nobel Prize in economics in 1975. During his career, he authored over 200 scholarly articles and coauthored seven books. He died in 1992 at the age of 75.


David B. Learner David B. Learner

David B. Learner co-authored several works in the field of marketing. He worked with the Applied Devices Corporation in the 1970s.


E.F. Snow E.F. Snow

E.F. Snow co-authored and co-edited several works in the field of marketing. He worked with L. Pringle and Lawrence Light at Batten, Barton, Durstine and Osborn, Inc. in the 1970s.


J.K. DeVoe J.K. DeVoe

J.K. DeVoe authored and co-authored several articles in the field of marketing. In the 1960s, DeVoe worked for Cargill, Wilson & Acree, Inc., which was considered the largest and most creative advertising agency in the Southeast during the 1960s and 1970s as well as achieving an international reputation for creative excellence.


L. Pringle L. Pringle

L. Pringle co-authored Chapter 15 of Models of Buyer Behavior entitled, “NEWS Report, A Discussion of the Theory and Application of the Planning Portion of DEMON.”


Lawrence Light Lawrence Light

Lawrence Light is a noted financial editor and journalist. He is the author of the best-selling business book, Taming the Beast, about the evolution of investing. Previously, he was the Deputy Editor for Personal Finance at the Wall Street Journal, as well as Senior Editor in charge of investing for Forbes magazine and editor for Business Week. His current project is a new financial website, which he will serve as Editor in Chief.


William W. Cooper William W. Cooper

William W. Cooper was Professor at the McCombs School of Business at the University of Texas. He died in June 2012 at the age of 97. Professor Cooper worked at the White House, Carnegie Mellon University, and Harvard Business School until he came to the University of Texas in 1980 at the age of 66. In his career, Cooper was known as one of the inventors of management science and a co-creator of data envelopment analysis.

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