The 1988 Survey of Marketing Research was edited by Thomas C. Kinnear and Ann R. Root. This work is the eighth report in the series, Marketing Research and Industry, co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical reviews on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel. Research in the area of corporate responsibility, a more detailed analysis of compensation levels of men and women working in marketing research, and titles of Marketing Heads are featured as questions.
Ann R. Root
Ann R. Root is Professor of Marketing in the College of Business at Florida Atlantic University. Prior to teaching at Florida Atlantic University, she taught at the University of Michigan and Notre Dame.
Her teaching interests are marketing management, marketing strategy, and global marketing. Her research interests are managerial decision making, use of simulation games in marketing education and assessment.
Professor Root received her BS in Political Economy from the University of California at Berkeley. She received her MBA and PhD in Marketing both from the University of Michigan. She received her PhD in e-Learning from Florida Atlantic University in 2011.