Ann R. Root

Ann R. Root is Professor of Marketing in the College of Business at Florida Atlantic University. Prior to teaching at Florida Atlantic University, she taught at the University of Michigan and Notre Dame.

Her teaching interests are marketing management, marketing strategy, and global marketing. Her research interests are managerial decision making, use of simulation games in marketing education and assessment.

Professor Root received her BS in Political Economy from the University of California at Berkeley. She received her MBA and PhD in Marketing both from the University of Michigan. She received her PhD in e-Learning from Florida Atlantic University in 2011.

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Ann R. Root

Ann R. Root is Professor of Marketing in the College of Business at Florida Atlantic University. Prior to teaching at Florida Atlantic University, she taught at the University of Michigan and Notre Dame.

Her teaching interests are marketing management, marketing strategy, and global marketing. Her research interests are managerial decision making, use of simulation games in marketing education and assessment.

Professor Root received her BS in Political Economy from the University of California at Berkeley. She received her MBA and PhD in Marketing both from the University of Michigan. She received her PhD in e-Learning from Florida Atlantic University in 2011.

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