Marketing Education and The Real World and Dynamic Marketing in a Changing World is a Combined Proceeding brought out by the AMA. Edited by Boris W. Becker and Helmut Becker, this volume contains papers presented the 1972 New York Spring Conference and 1972 Houston Fall Conference. The papers bring incited commentaries and expositions on marketing, marketing research, and marketing education. The discussions include a myriad of topics ranging from the improvement of quality of relevance in education, to the marketing of pollution control devices, and to the utility of applying marketing concepts to non-profit service organizations.
Boris W. Becker
Boris W. Becker is Professor Emeritus from College of Business at Oregon State University. He is the author and co-author of 18 books, and has presented in proceedings and conferences. He is a member of the Editorial Review Board of Health Marketing Quarterly. He is particularly interested in healthcare marketing.
Professor Becker retired in June 2003. He remains active in professional matters, writing and reviewing for journals and conferences. He continues to teach in the Oregon Executive MBA Program. Additionally, he engages in a variety of volunteer activities and enjoys the blessings of daily life.