Dr. Christopher H. Lovelock was an authority on services marketing. He was an adjunct professor at the Yale School of Management. He was also the principal of Lovelock Associates, through which he had consulted with service organizations in a broad array of industries. A prolific and award-winning author, Dr. Lovelock was the author or co-author of numerous books, over 60 articles, and more than 100 teaching cases. He died in February 2008.
Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980’s
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The papers presented at a 1979 workshop on transit marketing assesses the historic perspective of the public transport marketing in the 1970s, in addition to laying down a path for 1980s. Various transit marketing specialists elaborate on notable developments, marketing strategies, evaluation research, traveler analysis, consumer relation, fare pricing, advertising and sales techniques as well as the scope in the narrowed field which is expanding.