|Category:||Corporate Social Responsibility|
|Authors:||Christopher H. Lovelock, Richard K. Robinson|
Christopher H. Lovelock
Dr. Christopher H. Lovelock was an authority on services marketing. He was an adjunct professor at the Yale School of Management. He was also the principal of Lovelock Associates, through which he had consulted with service organizations in a broad array of industries. A prolific and award-winning author, Dr. Lovelock was the author or co-author of numerous books, over 60 articles, and more than 100 teaching cases. He died in February 2008.
Richard K. Robinson
Dr. Richard K. Robinson is Associate Professor of Marketing at Marquette University. Dr. Robinson has enjoyed teaching at Marquette University for over 30 years. He has received the Student Council Award for Teaching Excellence and was the first recipient of the Business Faculty Teaching Excellence Award in 2003.
Dr. Robinson was co-principal investigator on a government-funded tri-state transportation project and on an earlier government-funded mass transit research project. He has consulted a variety of organizations in the public and nonprofit sectors. He was also a team member in a USIA grant on relationship building in the Czech Republic.
Professor Robinson received his BS in Marketing from the University of Illinois, his MBA and PhD in Marketing both from Northwestern University. His areas of specialization are Services Marketing Strategy, Transportation Research and Analysis, Customer Relationship Management (CRM).