Professor Douglas J. Tigert was formerly teaching retail marketing in Babson College in Wellesley, Massachusetts until he joined the Piercing Pagoda, Inc. as a Board of Director in 2000. Dr. Tigert earned his Ph.D. in marketing from Purdue University at Lafayette. He specialized in consumer research, strategic planning, financial and productivity analysis in the retailing arena. His research covered a myriad of retailing sectors, including food, category killers, supermarkets, mass merchandisers department stores, warehouse clubs, specialty fashion chains, and home improvement stores.
Attitude Research Reaches New Heights was edited by Charles W. King and Douglas J. Tigert. This work is a collection of proceedings from the third Annual Attitude Research Conference held in Mexico in 1970. Exploring the maturing state-of-the-art in attitude research is the central theme of these papers. The papers revolve around the overview of attitude research, conceptual approaches to predict the consumer behavior and market segmentation through attitude research, as well as measurement and data analysis techniques employed in sophisticated attitude research.