E.F. Snow co-authored and co-edited several works in the field of marketing. He worked with L. Pringle and Lawrence Light at Batten, Barton, Durstine and Osborn, Inc. in the 1970s.
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
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Chapter 15 of Models of Buyer Behavior
The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.