The 1985 AMA Educators’ Proceedings contains papers presented at the annual educators’ conference of the American Marketing Association. The 93 papers are compiled into six tracks: Public Policy and Metamarketing; Marketing Strategy, Planning, and Control; Research Methodology; Marketing Management and Institutions, Buyer Behavior; and, Marketing Education. These papers provide a historical review of marketing academics. Also featured is a white paper entitled, “Policy on Marketing Conference,” in 1984 for the AMA education council.
Gary T. Ford
Gary T. Ford is Professor Emeritus in the Department of Marketing as well as the former Chairman of Marketing in the Kogod School of Business at American University. He was formerly Chairman of the Marketing Department at the College of Business and Management at the University of Maryland at College Park and Visiting Professor in the Department of Applied Economics at Catholic University of Leuven, Belgium.
Professor Ford serves on the editorial board of the Journal of Public Policy and Marketing, and formerly served on the editorial board of the Journal of Marketing and on the Board of Directors of the Association for Consumer Research. His research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Public Policy and Marketing, and other academic publications. He has published extensively in the area of deceptive and misleading advertising and in 1997 was identified as one of “the best researchers in Marketing.”
Professor Ford consulted as a marketing expert in the Bureau of Economics at the Federal Trade Commission from 1979 to 1986, where he worked on survey research design and advertising copy testing. He has also served as a marketing expert for the FTC in misleading advertising and merger cases. Professor Ford has extensive experience as a survey research design expert in litigation contexts involving misleading advertising and other regulatory issues.