1985 AMA Educators’ Proceedings


The 1985 AMA Educators’ Proceedings contains papers presented at the annual educators’ conference of the American Marketing Association. The 93 papers are compiled into six tracks: Public Policy and Metamarketing; Marketing Strategy, Planning, and Control; Research Methodology; Marketing Management and Institutions, Buyer Behavior; and, Marketing Education. These papers provide a historical review of marketing academics. Also featured is a white paper entitled, “Policy on Marketing Conference,” in 1984 for the AMA education council.


Book Information

Pages: 408
Published: 1985
New Copyright: 2012
ISBN: 9781613112854
Categories:, , , , ,
Authors:, , , , , ,

Author information

Charles Ingene Charles Ingene

Charles Ingene is the Distinguished Chair of Business Administration at the Department of Marketing in University of Mississippi. His research interests are distribution channels, labor productivity, pricing, retail structure, international trade theory, and economics of externalities. He has published various referred articles, authored and co-authored books, book chapters, monographs, and proceedings. He received his Ph.D. in Economics as well as his MA from Brown University.

Gary L. Frazier Gary L. Frazier

Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Prior to joining USC in 1984, he was on the marketing faculty at the University of Illinois, Champaign-Urbana.

Gary T. Ford Gary T. Ford

Gary T. Ford is Professor Emeritus in the Department of Marketing as well as the former Chairman of Marketing in the Kogod School of Business at American University. He was formerly Chairman of the Marketing Department at the College of Business and Management at the University of Maryland at College Park and Visiting Professor in the Department of Applied Economics at Catholic University of Leuven, Belgium.

Professor Ford serves on the editorial board of the Journal of Public Policy and Marketing, and formerly served on the editorial board of the Journal of Marketing and on the Board of Directors of the Association for Consumer Research. His research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Public Policy and Marketing, and other academic publications. He has published extensively in the area of deceptive and misleading advertising and in 1997 was identified as one of “the best researchers in Marketing.”

Professor Ford consulted as a marketing expert in the Bureau of Economics at the Federal Trade Commission from 1979 to 1986, where he worked on survey research design and advertising copy testing. He has also served as a marketing expert for the FTC in misleading advertising and merger cases. Professor Ford has extensive experience as a survey research design expert in litigation contexts involving misleading advertising and other regulatory issues.

Mike Reilly Mike Reilly

Dr. Mike Reilly is Professor of Marketing at Montana State University. Prior to joining the MSU faculty in 1984, he taught in the marketing department at the University of Arizona in Tucson. He has taught a wide variety of courses including marketing management, promotion management, advanced advertising, entrepreneurship, and the strategic management of technical innovations. His research interests are in consumer behavior and in the marketing of small and entrepreneurial businesses. He has published a number of journal articles on these and other topics.

Dr. Reilly regularly serves as a consultant to a variety of small- and medium-sized businesses and government agencies, primarily for marketing analysis and strategy. In addition, he has served as chief marketing officer for several ventures, both commercial and non-commercial.

Dr. Reilly received his M.B.A. and Ph.D. from Pennsylvania State University. His undergraduate work in psychology and sociology was at the University of Delaware.

Robert F. Lusch Robert F. Lusch

Robert F. Lusch is James and Pamela Muzzy Chair in Entrepreneurship at Eller College of Management at the University of Arizona. He is also the Executive Director of McGuire Center for Entrepreneurship.

Dr. Lusch has a doctorate in Business Administration with marketing and accounting emphasis. He researches in verticals such as Entrepreneurship, Marketing Strategy, Complex Adaptive Systems, Marketing Channels, Marketing and Organizational Performance, Service Dominant Logic of Marketing, Retailing, and Innovation in Society.

Professor Luck is a recipient of the AMA/Sheth Foundation Award for Long-Standing Contributions to the Marketing Literature. He has been contributing articles in various academic and research journals for more than four decades. He has authored, co-authored, edited, and co-edited about 30 books.

Ronald W. Stampfl Ronald W. Stampfl

Dr. Ronald W. Stampfl came to San Diego State University as Professor of Marketing in 1988. During the past 22 years, he taught classes in marketing, consumer behavior, and retailing.

Prior to joining the SDSU faculty, he was Professor at the University of Wisconsin-Madison where he also earned his Ph. D. in marketing. His areas of expertise included retail economics, corporate marketing, the study of product life cycles, and consumer science. He died December 13, 2010 after a battle with bile duct cancer at the age of 67.

Roy D. Howell Roy D. Howell

Roy D. Howell is James L. Johnson Chair of Business Administration at the Rawls College of Business in Texas Tech University. He serves on the Editorial Review Board of the Journal of the Academy of Marketing Science, and has served on the boards of the Journal of Marketing and the Journal of Marketing Research, among others.

Professor Howell has received the Jagdish N. Sheth Award for the Best Article published in the Journal of the Academy of Marketing Science, and the President’s Award for Excellence in Teaching at Texas Tech University, among other awards. Some recent publications have appeared in Multivariate Behavioral Research, Structural Equation Modeling, Measurement, and Psychological Methods.

His research interests are in the areas of Marketing Strategy and Research Methods, particularly structural equation modeling and measurement. He teaches Marketing Management, Marketing Strategy, and Theory Testing.


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