J.K. DeVoe authored and co-authored several articles in the field of marketing. In the 1960s, DeVoe worked for Cargill, Wilson & Acree, Inc., which was considered the largest and most creative advertising agency in the Southeast during the 1960s and 1970s as well as achieving an international reputation for creative excellence.
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
Chapter 15 of Models of Buyer Behavior
The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.