L. Pringle co-authored Chapter 15 of Models of Buyer Behavior entitled, “NEWS Report, A Discussion of the Theory and Application of the Planning Portion of DEMON.”
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
Chapter 15 of Models of Buyer Behavior
The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.