Lawrence Light is a noted financial editor and journalist. He is the author of the best-selling business book, Taming the Beast, about the evolution of investing. Previously, he was the Deputy Editor for Personal Finance at the Wall Street Journal, as well as Senior Editor in charge of investing for Forbes magazine and editor for Business Week. His current project is a new financial website, which he will serve as Editor in Chief.
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
Chapter 15 of Models of Buyer Behavior
The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.