Priscilla La Barbera was the Marketing and Teaching Excellence Professor at New York University Stern School of Business. Professor La Barbera graduated from the City University of New York in 1972, serving as valedictorian of her class. She earned her MBA and PhD degrees from Michigan State University, graduating with honors. She joined the Stern School as Assistant Professor of Marketing in 1976. During her academic career she also held positions at the White House Office of Consumer Affairs and in the private sector. She was the recipient of many honors and awards for scholarship and service, including the Distinguished Teaching Medal from New York University. Her scholarly work on advertising response measurement and industry self-regulation has had a great impact on the way advertising agencies operate today. She passed away in 2000.