William W. Cooper was Professor at the McCombs School of Business at the University of Texas. He died in June 2012 at the age of 97. Professor Cooper worked at the White House, Carnegie Mellon University, and Harvard Business School until he came to the University of Texas in 1980 at the age of 66. In his career, Cooper was known as one of the inventors of management science and a co-creator of data envelopment analysis.
Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON
Chapter 15 of Models of Buyer Behavior
The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.