Market Research Category
Chapter 3: Predictive Validation of Multivariate Models: Regression vs. Trees
Chapter 3 of Multivariate Methods for Market and Survey Research
The chapter provides a comparative analysis of regression models and tree analysis. The text describes the superiority of tree analysis due to its capabilities with exploratory research, fewer assumptions about data, and with large sample sizes. The criterion for superiority is based on the model’s ability to make predictions on new data.