|Categories:||Market Research, Marketing Strategy, Marketing Theory|
|Author:||Thomas A. Durkin|
Thomas A. Durkin
The chapter reviews the available evidence on three important aspects of consumers’ credit decisions. Particular emphasis is paid to the question of whether there is a distinct low-income and /or minority segment of credit users who differ from the general population along these three dimensions. The other major purpose is to recommend fruitful areas for further research.