Chapter 5 – Research Needs in Consumer Credit: The Problems of Low-Income and Minority Consumers

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Chapter 5 of Minorities and Marketing: Research Challenges

The chapter reviews the available evidence on three important aspects of consumers’ credit decisions. Particular emphasis is paid to the question of whether there is a distinct low-income and /or minority segment of credit users who differ from the general population along these three dimensions. The other major purpose is to recommend fruitful areas for further research.

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Book Information

Pages: 21
Published: 1977
New Copyright: 2011
ISBN: 9781613112069
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Thomas A. Durkin Thomas A. Durkin

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