Marketing Classics Press

Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

Founding Authors

David A. Aaker

David A. Aaker

Professor at the Haas School of Business, Emeritus
Haas School of Business
University of California, Berkeley

George Day

George S. Day

Professor of Marketing and co-Director of the Mack Center for Technological Innovation
The Wharton School
University of Pennsylvania

Shelby Hunt

Shelby D. Hunt

Jerry S. Rawls and P. W. Horn Professor of Marketing
Broad College of Business
Michigan State University

Philip Kotler

Philip Kotler

S.C. Johnson & Son Distinguished Professor of International Marketing
Kellogg School of Management
Northwestern University

Kent Monroe

Kent Monroe

Visiting Distinguished Scholar in Marketing
Robins School of Business
University of Richmond

Dr. Jagdish Sheth

Jagdish N. Sheth

Charles H. Kellstadt Professor of Marketing
Goizueta Business School
Emory University

Fred Webster

Frederick Webster

Charles Henry Jones 3rd Century Professor of Management, Emeritus
Tuck School of Business
Dartmouth College

Jerry (Yoram) Wind

Jerry (Yoram) Wind

Lauder Professor
The Wharton School
University of Pennsylvania

Gerald Zaltman

Gerald Zaltman

Joseph C. Wilson Professor of Business Administration, Emeritus
Harvard Business School
Harvard University

Founding Organization

American Marketing Association White

Management Team

Dr. Jagdish Sheth
Editor-in-Chief

Jagdish N. Sheth

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his present position, he was at the University of Southern California (7 years), at the University of Illinois (15 years), and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years). Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. In his capacity as Editor-in-Chief of Marketing Classics Press, he oversees the editorial content.

Reshma Shah
Director, New Business Development

Reshma Shah

In addition to the Director of Businses Development of Marketing Classics Press, Reshma Shah is an assistant professor in the area of marketing at Emory University’s Goizueta Business School. She joined the Goizueta Business School Faculty after completing her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh.

Karri Hobson-Pape
Managing Director

Karri Hobson-Pape

Karri Hobson-Pape is a seasoned strategic marketing executive and consultant, with a strong track record of building unique brands in non-profit organizations.

Previously Hobson-Pape was Executive Director of External Affairs for Emory University’s Goizueta Business School, overseeing the Marketing, Communications and Corporate Relations activities. She is also the Executive Director of The Sheth Foundation, a non-profit whose mission is to develop and recognize scholars and scholarship in marketing globally and to further the development of marketing thought.

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