Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

Founding Authors

David AakerDavid A. Aaker
Professor at the Haas School of Business, Emeritus
Haas School of Business
University of California, Berkeley

George DayGeorge S. Day
Professor of Marketing and co-Director of the Mack Center for Technological Innovation
The Wharton School
University of Pennsylvania

Shelby HuntShelby D. Hunt
Jerry S. Rawls and P. W. Horn Professor of Marketing
Broad College of Business
Michigan State University

Phil KotlerPhilip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing
Kellogg School of Management
Northwestern University

Kent MonroeKent Monroe
Visiting Distinguished Scholar in Marketing
Robins School of Business
University of Richmond

Jagdish ShethJagdish N. Sheth
Charles H. Kellstadt Professor of Marketing
Goizueta Business School
Emory University

Fred WebsterFrederick Webster
Charles Henry Jones 3rd Century Professor of Management, Emeritus
Tuck School of Business
Dartmouth College

Jerry Yoram WindJerry (Yoram) Wind
Lauder Professor
The Wharton School
University of Pennsylvania

Gerald ZaltmanGerald Zaltman
Joseph C. Wilson Professor of Business Administration, Emeritus
Harvard Business School
Harvard University

Founding Organization

American Marketing Association

Management Team

Jagdish ShethDr. Jagdish N. Sheth, Ph.D.
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his present position, he was at the University of Southern California (7 years), at the University of Illinois (15 years), and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years). Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. In his capacity as Editor-in-Chief of Marketing Classics Press, he oversees the editorial content.

Jennifer SimonJennifer Simon, MBA
In her 18 year career in publishing, Jennifer Simon has created publishing opportunities for academics – devoting most of her efforts in the fields of management, marketing, international business, and behavioral sciences. She has extensive experience in conceiving, acquiring, developing, and publishing successful and profitable products—including academic journals, multi-volume references, textbooks, professional titles, as well as books for the consumer market—in both physical form as well as electronic product.

Karri Hobson-PapeKarri Hobson-Pape, MBA
Managing Director
404.558.0562 | Skype: karrihp
Karri Hobson-Pape is a seasoned strategic marketing executive and consultant, with a strong track record of building unique brands in non-profit organizations.
Previously Hobson-Pape was Executive Director of External Affairs for Emory University’s Goizueta Business School, overseeing the Marketing, Communications and Corporate Relations activities. She is also the Executive Director of The Sheth Foundation, a non-profit whose mission is to develop and recognize scholars and scholarship in marketing globally and to further the development of marketing thought.

Reshma ShahReshma Shah, Ph.D.
Director, New Business Development
In addition to the Director of Businses Development of Marketing Classics Press, Reshma Shah is an assistant professor in the area of marketing at Emory University’s Goizueta Business School. She joined the Goizueta Business School Faculty after completing her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh.

Lisa DiamondLisa Diamond, MLS
Lisa B. Diamond has over ten years experience as a researching, writing, and editing professional, as well as several years experience as a librarian. She has her Bachelor of Arts degree from the University of Georgia, and her Masters of Library Science degree from Texas Woman’s University. She is thrilled to be working with this top notch staff of professionals at Marketing Classics Press.


Nancy Funk, CPA Director, Finance   Nancy Funk