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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline.
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Winning Back Your Market
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Contemporary Views on Marketing Practice
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Consumer Panels
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The Design of Research Investigations
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Models of Buyer Behavior
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Life Style and Psychographics
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Multivariate Methods for Market and Survey Research
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Franchising: The State of the Art
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