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Marketing Classics Press is a new publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline.
Where Big Ideas Live
New Books
- Winning Back Your Market
- Contemporary Views of Marketing Practice
- Models of Buyer Behavior
- Life Style and Psychographics
- Multivariate Methods for Market & Survey Research
- The Design of Research Investigations
- Consumer Panels
- Franchising: State of the Art
- The Economic Effects of Franchising
- Minorities and Marketing: Research Challenges
- Market Structure Analysis
