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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
1968 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Developing New Services
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Sampling in Marketing Research
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Children’s Television Advertising
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Trends in Consumer Behavior
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International Marketing: Managerial Issues, Research, and Opportunities
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Public Policy and Marketing Practices
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1978 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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