Marketing Classics Press Library
Marketing Classics Press Library

Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.

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Featured eBooks

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Founding Authors

David A. Aaker
George Day
Shelby Hunt
Philip Kotler
Kent Monroe
Dr. Jagdish Sheth
Fred Webster
Jerry (Yoram) Wind
Gerald Zaltman
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