Authors
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A. Benton Cocanougher (1)
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A. Fuat Firat (1)
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Abbie Griffin (2)
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Abraham Charnes (1)
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Adolf G. Abramson (1)
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Akshay R. Rao (1)
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Alan R. Andreasen (4)
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Alf H. Walle (1)
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Allen E. Smith (1)
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American Marketing Association (9)
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Andrew A. Mitchell (1)
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Andrew S.C. Ehrenberg (1)
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Anil Menon (1)
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Ann R. Root (1)
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Arch Woodside (1)
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Avijit Ghosh (1)
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Barnett A. Greenberg (1)
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Barton A. Weitz (2)
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Ben M. Enis (2)
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Bernard Silverman (1)
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Betsy D. Gelb (2)
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Boris W. Becker (1)
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Bruce J. Walker (1)
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Calvin Hodock (1)
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Carol A. Congram (1)
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Carol A. Scott (1)
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Carol F. Surprenant (1)
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Cele C. Otnes (2)
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Charles B. Weinberg (1)
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Charles Ingene (2)
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Charles K. Ramond (1)
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Charles S. Mayer (1)
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Charles W. King (1)
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Charles W. Lamb (1)
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Christopher H. Lovelock (1)
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Claudia E. Marshall (2)
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Dale Achabal (1)
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Dan Ailloni-Charas (1)
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Danny N. Bellenger (2)
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David A. Aaker (1)
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David B. Learner (1)
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David Brinberg (1)
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David J. Luck (1)
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David J. Rachman (1)
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David M. Gardner (2)
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David T. Wilson (1)
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David W. Cravens (2)
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Deborah K. Johnson (1)
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Devanathan Sudharshan (2)
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Diane H. Schmalensee (1)
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Dik Warren Twedt (6)
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Donald E. Sexton (1)
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Donald F. Mulvihill (1)
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Donald G. Morrison (1)
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Donald L. Shawver (1)
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Donald N. Thompson (2)
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Donald W. Hackett (1)
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Douglas J. Tigert (3)
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E.F. Snow (1)
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Edgar A. Pessemier (1)
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Edward M. Mazze (1)
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Edward M. Tauber (12)
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Elizabeth A. Richards (1)
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Elizabeth C. Hirschman (2)
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Elizabeth F. Dunn (1)
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Emanuel Demby (1)
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Eugene R. Laczniak (2)
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Francesco M. Nicosia (2)
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Francis J. Honn (1)
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Frank J. Carmone (1)
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Frank M. Bass (1)
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Fred C. Allvine (2)
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Fred D. Reynolds (2)
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Frederick D. Sturdivant (2)
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Frederick W. Winter (2)
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G. Lynn Shostack (1)
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Gabriel M. Gelb (1)
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Gary D. Klein (1)
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Gary L. Frazier (4)
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Gary T. Ford (1)
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George B. Hafer (1)
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George C. Michael (1)
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George H. Haines (1)
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George John (1)
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George L. Baker (1)
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George S. Day (2)
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Gerald J. Goodhardt (1)
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Gerald S. Albaum (1)
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Gerald Zaltman (2)
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Gregory D. Upah (2)
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Harper W. Boyd (1)
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Helmut Becker (1)
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Henry Assael (1)
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Hiram C. Barksdale (1)
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Ira J. Dolich (1)
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Irving Crespi (3)
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J. A. Lunn (1)
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J. Scott Armstrong (2)
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J.K. DeVoe (1)
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Jac L. Goldstucker (1)
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Jagdish N. Sheth (13)
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James B. Shanahan (1)
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James D. Hess (2)
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James E. Littlefield (1)
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James G. Andress (1)
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James H. Donnelly (1)
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James H. Myers (12)
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James M. Carman (1)
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James M. MacLachlan (1)
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Jerome B. Kernan (1)
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Jerry (Yoram) Wind (3)
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Jerry C. Olson (3)
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Joby John (1)
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John A. Czepiel (1)
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John A. Howard (3)
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John A. Quelch (1)
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John Arndt (1)
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John C. Maloney (1)
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John Eighmey (1)
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John F. Cady (1)
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John F. Sherry (1)
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John G. Myers (3)
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John H. Lindgren (1)
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John K. Ryans (1)
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John M. Brion (1)
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John O. Summers (2)
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John O’Shaughnessy (1)
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John R. Nevin (1)
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John U. Farley (1)
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Johny K. Johansson (1)
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Jonathan Gutman (1)
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Joseph C. Seibert (1)
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Joseph Chasin (1)
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Joseph D. Chapman (1)
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Joseph F. Hair (1)
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Joseph O. Eastlack (1)
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Joseph P. Guiltinan (1)
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Joseph Pernica (1)
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Joseph T. Plummer (1)
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Karl E. Henion (2)
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Kenneth L. Bernhardt (4)
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Kenneth M. Warwick (1)
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Kenneth Roering (2)
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Kent B. Monroe (5)
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L. Pringle (1)
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L. Winston Ring (1)
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Lawrence A. Crosby (1)
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Lawrence Light (1)
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Lawrence Sherman (1)
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Lee Adler (3)
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Leo Bogart (1)
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Leonard L. Berry (1)
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Liam Glynn (1)
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Lloyd C. Hodges (1)
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Louis P. Bucklin (1)
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Louise Heslop (1)
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M. Venkatesan (1)
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Marcus Alexis (1)
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Mark R. C. Lovell (1)
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Martin L. Bell (1)
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Mary Jo Bitner (1)
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Meryl P. Gardner (1)
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Michael J. Etzel (1)
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Michael J. Houston (2)
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Michael J. Ryan (1)
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Mike Reilly (1)
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Milind M. Lele (1)
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Morris Holbrook (2)
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Murray A. Young (1)
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Naresh K. Malhotra (1)
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Neil E. Beckwith (1)
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Neil Holbert (3)
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Newton Frank (1)
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Norman Kangun (1)
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O.C. Ferrell (1)
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P. “Rajan” Varadarajan (2)
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Patricia Simmie (1)
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Patrick E. Murphy (5)
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Patrick M. Dunne (1)
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Paul E. Green (2)
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Paul F. Anderson (2)
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Paul S. Busch (1)
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Peter H. Reingen (1)
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Peter J. LaPlaca (1)
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Peter Wright (1)
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Philip D. Cooper (1)
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Philip Kotler (1)
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Philip Levine (1)
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Polia Lerner Hamburger (1)
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Pradeep A. Rau (1)
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Priscilla La Barbera (1)
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Ralph L. Westfall (1)
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Raymond P. Fisk (2)
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Rene Mora (1)
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Richard J. Lutz (1)
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Richard Johnson (1)
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Richard K. Robinson (1)
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Richard M. Hill (1)
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Richard N. Cardozo (1)
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Richard P. Bagozzi (2)
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Richard Staelin (1)
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Richard W. Olshavsky (1)
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Robert A. Mittelstaedt (1)
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Robert A. Peterson (2)
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Robert E. Spekman (1)
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Robert F. Dwyer (1)
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Robert F. Lusch (2)
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Robert Ferber (3)
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Robert L. Clewett (1)
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Robert P. Redinger (1)
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Robert S. Hancock (1)
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Robert W. Frye (1)
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Roger A. Kerin (2)
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Roger D. Blackwell (1)
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Rohit Deshpande (1)
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Ronald C. Curhan (1)
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Ronald F. Bush (1)
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Ronald McTavish (1)
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Ronald W. Stampfl (3)
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Roy D. Howell (1)
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Russell I. Haley (1)
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Russell W. Belk (3)
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Ruth Ziff (1)
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S.F. Divita (1)
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Seymour Sudman (1)
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Shelby D. Hunt (2)
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Sidney Cohen (1)
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Sidney Levy (1)
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Stanley J. Shapiro (2)
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Stephen J. Grove (1)
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Stewart H. Rewoldt (1)
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Stewart Lee Richardson (1)
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Subhash C. Jain (1)
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Subhash Sharma (1)
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Terence A. Shimp (2)
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Terry Deutscher (1)
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Thaddeus H. Spratlen (1)
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Thomas A. Durkin (1)
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Thomas C. Kinnear (5)
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Thomas E. Barry (1)
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Thomas M. Bloch (1)
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Thomas P. Hustad (1)
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Thomas S. Robertson (2)
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Thomas V. Bonoma (1)
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Thomas V. Greer (1)
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Urban B. Ozanne (1)
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Valarie Zeithaml (2)
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Vijay Mahajan (2)
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Vishnu H. Kirpalani (1)
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Vithala R. Rao (2)
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W. Wayne Talarzyk (1)
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Wenzil K. Dolva (1)
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William B. Locander (1)
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William D. Perreault (1)
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William D. Stevens (1)
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William D. Wells (3)
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William E. Cox (1)
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William F. Massy (1)
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William J. Kehoe (2)
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William L. Trombetta (1)
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William Lazer (1)
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William O. Bearden (1)
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William P. Dommermuth (1)
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William Qualls (1)
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William R. Darden (3)
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William R. Dillon (2)
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William R. George (2)
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William S. Decker (1)
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William W. Cooper (1)
