David A. Aaker
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. Professor Aaker was the winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. Read More…
Adolf G. Abramson
Adolf G. Abramson was the President of the National Association for Business Economics (NABE) from 1959 to 1960. Read More…
Dale Achabal
Dale Achabal is the L.J. Skaggs Distinguished Professor and Executive Director of the Retail Management Institute and the Co-Chair of the Department of Marketing at Santa Clara University.
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Lee Adler
Mr. Lee Adler authored, edited, and co-authored several works in the field of marketing.
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Olli T. Ahtola
Olli T. Ahtola is the First Vice-Rector at Helsinki School of Economics and Business Administration in Finland.
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Dan Ailloni-Charas
Dan Ailloni-Charas is chairman and CEO of Stratmar Systems in Par Chester, New York.
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Gerald S. Albaum
Gerald S. Albaum is Research Professor in the Marketing Department at the Robert O. Anderson Schools of Management at the University of New Mexico.
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Marcus Alexis
Before his death at the age of 77, Marcus Alexis was one of the country’s most renowned economists.
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Fred C. Allvine
Fred C. Allvine is the Professor Emeritus at Ernest Scheller Jr. College of Business, Georgia Institute of Technology.
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Erin Anderson
Professor Erin Anderson was the John H. London Professor of International Management and Professor of Marketing at INSEAD.
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Paul F. Anderson
Professor Paul F. Anderson was Professor of Marketing at Pennsylvania State University before his death in 1997.
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Alan R. Andreasen
Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University and Executive Director of the Social Marketing Institute. Read More…
James G. Andress
Mr. James G. Andress is a veteran of the health care and pharmaceutical industry who has served in senior management positions at SmithKline Beecham, Sterling Drug, Inc. and Abbott Laboratories. Read More…
John Arndt
Dr. John Arndt is a marketing scholar. Read More…
J. Scott Armstrong
Professor J. Scott Armstrong has been a member of the Wharton Marketing Faculty since 1968.
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Henry Assael
Dr. Henry Assael is the Professor of Marketing at the Leonard N. Stern School of Business at New York University.
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Richard P. Bagozzi
Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management in the Ross School of Business at the University of Michigan.
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George L. Baker, Jr.
Professor Baker also edited Effective Marketing Coordination: Proceedings of the Forty-Fourth National Conference of the America. Read More…
Priscilla La Barbera
Priscilla LaBarbera was the Marketing and Teaching Excellence Professor at New York University Stern School of Business.
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Hiram C. Barksdale, Jr.
Professor Hiram C. Barksdale, Jr. is an Associate Professor in the Department of Marketing at the J. Mack Robinson College of Business at Georgia State University.
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Thomas E. Barry
Professor Thomas E. Barry is vice president for executive affairs at Southern Methodist University and the Professor of Marketing in the Edwin L. Cox School of Business.
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Frank M. Bass
Dr. Frank M. Bass was a leading academic in the field of marketing research, and is considered to be among the founders of Marketing Science.
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William O. Bearden
William O. Bearden is the Bank of America Professor in Business Emeritus, Distinguished Professor Emeritus in Marketing at the University of South Carolina.
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Boris W. Becker
Boris W. Becker is Professor Emeritus from the College of Business at Oregon State University.
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Helmut Becker
Dr. Helmut Becker is the founder and leader of the Institut für Wirtschaftsanalyse und Kommunikation (IWK) in Munich.
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Neil E. Beckwith
Neil E. Beckwith earned his B.S. in Engineering Sciences from Purdue University. He died in March 2012.
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Russell W. Belk
Professor Russell W. Belk teaches Consumer Behavior and Marketing at Schulich School of Business, York University.
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Martin L. Bell
Martin L. Bell authored and edited several works in the field of marketing.
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Danny N. Bellenger
Dr. Danny N. Bellenger is currently the Professor Emeritus of Marketing at the University of Alabama.
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Peter D. Bennett
Professor Peter D. Bennett is the Associate Dean Emeritus and Professor Emeritus of Marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.
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Kenneth L. Bernhardt
Kenneth L. Bernhardt is the Special Assistant to the Dean, Regents’ Professor, and Taylor E. Little, Jr. Professor of Marketing at Georgia State University.
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Leonard L. Berry
Dr. Leonard L. Berry is the Distinguished Professor of Marketing and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University.
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C. B. Bhattacharya
C. B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at ESMT European School of Management and Technology in Berlin, Germany.
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Mary Jo Bitner
Mary Jo Bitner is the Executive Director of the Center for Services Leadership, PetSmart Chair in Services Leadership, and Professor of Marketing at the W.P. Carey School of Business at Arizona State University (ASU).
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Roger Blackwell
Roger D. Blackwell was named “Marketer of the Year” by the American Marketing Association.
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L. Vaughn Blankenship
L. Vaughn Blankenship is a Professor Emeritus in the Graduate Program in Public Administration in the College of Urban Planning and Public Affairs at the University of Illinois-Chicago (UIC).
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Robert C. Blattberg
Robert C. Blattberg is Professor Emeritus of Marketing at the Kellogg School of Management at Northwestern University.
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Thomas M. Bloch
Thomas M. Bloch served as President and Chief Executive Officer of H&R Block Inc.
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Paul N. Bloom
Paul N. Bloom is Faculty Director and Adjunct Professor of Social Entrepreneurship and Marketing with the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University’s Fuqua School of Business.
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Leo Bogart
Leo Bogart was a sociologist, author and marketing specialist, known for studying the role of the mass media in culture.
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Ruth N. Bolton
Ruth N. Bolton is a Professor of Marketing at the W.P. Carey School of Business at Arizona State University.
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Thomas V. Bonoma
Thomas V. Bonoma was the author of nearly 60 articles for a variety of business journals.
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Harper W. Boyd, Jr.
Professor Harper W. Boyd, Jr. was the Donaghey Distinguished Professor Emeritus of Marketing at the University of Arkansas at Little Rock and a co-author of the EBS Marketing course.
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David Brinberg
Professor David Brinberg teaches Consumer Behavior, Marketing Research, Social Marketing, Social Entrepreneurship, and Foundations of Behavioral Research at the Pamplin College of Business at Virginia Tech.
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John M. Brion
Mr. John M. Brion wrote Marketing Through Wholesaler/Distributor Channel in 1965.
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Stephen W. Brown
Stephen W. Brown is the Emeritus Edward M. Carson Chair and Professor of Marketing with the W. P. Carey School of Business at Arizona State University.
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Gordon C. Bruner, II
Gordon C. Bruner, II is Professor of Marketing and Director of the Office of Scale Research at Southern Illinois University Carbondale.
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Louis P. Bucklin
Louis P. Bucklin is a well-known Professor of Marketing, Emeritus, at the prominent Haas School of Business at the University of California at Berkeley. Read More…
Philip C. Burger
Philip C. Burger authored and co-authored several books in marketing in the 1960s, 1970s and 1980s. Read More…
Philip C. Burger
Philip C. Burger authored and co-authored several books in marketing in the 1960s, 1970s and 1980s. Read More…
Ardis Burst
Ardis Burst received her MBA from Harvard Business School after having served on its faculty as a researcher in organizational behavior. Read More…
Paul S. Busch
Paul S. Busch is a Professor of Marketing at the Lowry Mays College & Graduate School of Business at Texas A&M University. Read More…
Ronald F. Bush
Ronald F. Bush is Distinguished Professor in Marketing Studies in the Department of Marketing and Economics at the University of West Florida. Read More…
David H. Butler
Mr. David H. Butler is the Chairman and Chief Executive Officer of the Hendry Corporation. Read More…
John F. Cady
John F. Cady is Clinical Professor of Marketing and Executive Director of Kelley Executive Partners (KEP) at the Kelley School of Business at Indiana University. Read More…
Joseph P. Cannon
Joseph P. Cannon is Professor of Marketing in the College of Business at Colorado State University. Read More…
Richard N. Cardozo
Richard N. Cardozo serves as Chairman of Brown-Stone Distributing.
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James M. Carman
James M. Carman was the Professor Emeritus of the Haas School of Business at the University of California in Berkeley. Read More…
Frank J. Carmone, Jr.
Frank J. Carmone, Jr. was Professor of Marketing at Drexel University in the 1970s, 1980s, and 1990s. Read More…
J. Douglas Carroll
J. Douglas Carroll was a mathematical and statistical psychologist, specializing in quantitative methods, especially multi-dimensional scaling, an important technique that he pioneered in developing. Read More…
S. Tamer Cavusgil
S. Tamer Cavusgil is a Director of the Institute of International Business and the Fuller E. Callaway Professorial Chair at the J. Mack Robinson College of Business at Georgia State University. Read More…
Chuck Chakrapani
Chuck Chakrapani is President of Leger Marketing in the Toronto office. Read More…
Joseph D. Chapman
Joseph Chapman is Professor of Marketing and Management at the Miller College of Business at Ball State University. Read More…
Abraham Charnes
Abraham Charnes was an internationally renowned expert in developing new and advanced mathematical methods used for management problem solving.
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Joseph Chasin
Joseph Chasin edited and authored, several works in the field of marketing, such as Straight Talk About Attitude Research.
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Pravat Choudhury
Dr. Pravat Choudhury is Professor and Chair of the Marketing Department at Howard University.Read More…
Henry J. Claycamp
Henry J. Claycamp was the Director of Marketing at the International Harvester Corporation in 1975. Read More…
Robert L. Clewett
Robert L. Clewett edited many works in the field of marketing, such as Social Indicators and Marketing. Read More…
A. Benton Cocanougher
A. Benton Cocanougher is Dean Emeritus and Professor Emeritus at the Mays Business School at Texas A&M University.Read More…
Sidney Cohen
Sidney Cohen co-authored the Design of Research Investigations with Robert Ferber and David J. Luck. Read More…
BJK Collins
BJK Collins was the Manager of the Marketing Interpretation Department in Attwood Statistics in the United Kingdom in 1968. Read More…
Carol A. Congram
Carol A. Congram has authored and edited several works in the field of marketing, such as The Services Challenge. Read More…
Philip D. Cooper
Philip D. Cooper has authored and co-authored several works in the field of marketing, such as Marketing and Preventive Health Care as well as New Products.
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Robert G. Cooper
Robert G. Cooper is Professor Emeritus of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University.
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William W. Cooper
Professor Cooper worked at the White House, Carnegie Mellon University, and Harvard Business School. Read More…
William E. Cox, Jr.
William E. Cox, Jr. edited and authored many works in the field of marketing, such as Industrial Marketing Research in 1978.
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David W. Cravens
David W. Cravens is the Professor of Marketing and the Eunice and James L. West Chair of American Enterprise at Texas Christian University.
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Karen S. Cravens
Karen S. Cravens is Director of the School of Accounting and Management Information Systems at The University of Tulsa and is also a Certified Public Accountant and Certified Management Accountant. Read More…
Irving Crespi
Irving Crespi was a public opinion pollster, professor, and market researcher long associated with The Gallup Organization. Read More…
Lawrence A. Crosby
Lawrence A. Crosby is Dean of Marketing for the Spears School of Business at Oklahoma State University. Read More…
Geng Cui
Geng Cui is Professor in the Department of Marketing & International Business at Lingnan University in Hong Kong. Read More…
Margaret H. Cunningham
Margaret H. Cunningham is Professor and Director of the Faculty of Business Administration at Dalhousie University. Read More…
Ronald C. Curhan
Ronald C. Curhan serves as President of the Boston University Society of Retired Faculty and Staff. Read More…
John A. Czepiel
John A. Czepiel is Professor and Stern Teaching Excellence Fellow at Leonard N. Stern School of Business at New York University. Read More…
William R. Darden
William R. Darden was held the Morrison Distinguished Chair in Retailing at Louisiana State University until his retirement in 1996. Read More…
D. Kirk Davidson
D. Kirk Davidson is the Morrison Professor of International Studies at Saint Mary’s University. Read More…
George S. Day
George S. Day previously taught at Stanford University, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School and the London Business School. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute, an industry-supported research consortium. Read More…
William S. Decker
William S. Decker is Assistant Dean Emeritus of Marketing at the Smeal College of Business at the Pennsylvania State University. Read More…
Emanuel Demby
Emanuel Demby is the president of Motivational Programmers Inc., a firm that specializes in psychographic applications. Read More…
Rohit Deshpande
Rohit Deshpande is Sebastian S. Kresge Professor of Marketing at Harvard Business School. Read More…
Terry Deutscher
Terry Deutscher is Professor Emeritus at the Richard Ivey School of Business in Toronto at the University of Western Ontario. Read More…
J.K. De Voe
In the 1960s, DeVoe worked for Cargill, Wilson & Acree, Inc., which was considered the largest and most creative advertising agency in the Southeast during the 1960s and 1970s as well as achieving an international reputation for creative excellence. Read More…
Ruby Roy Dholakia
Ruby Roy Dholakia is part of the Research Faculty at the Research Institute for Telecommunications and Information Marketing. Read More…
William R. Dillon
William R. Dillon is Herman W. Lay Professor of Marketing and Professor of Statistics at Southern Methodist University Cox School of Business. Read More…
S.F. Divita
S.F. Divita edited several works in the fields of advertising and marketing, such as the proceeding Advertising and the Public Interest in 1974. Read More…
Joe A. Dodson
Joe A. Dodson is Lecturer of Marketing at the Foster School of Business at the University of Washington. Read More…
Ira J. Dolich
Ira J. Dolich is Adjunct Professor of Marketing at Southwestern University Read More…
Wenzil Kermit Dolva
Wenzil Kermit Dolva was Dean of the School of Business at Western Reserve University in the late 1950s. Read More…
Luis V. Dominguez
Luis V. Dominguez is a former Professor in the Department of Marketing at the University of Miami. Read More…
William P. Dommermuth
Dr. William P. Dommermuth was a Professor of Southern Illinois University at Carbondale. Read More…
James H. Donnelly, Jr.
James H. Donnelly, Jr. has also served as Academic Dean of the ABA School of Bank Marketing and Management. Read More…
Elizabeth F. Dunn
Elizabeth F. Dunn was the Senior Management Consultant in the Department of Marketing at the Greenfield Research Center at Thomas Jefferson University in the 1990s. Read More…
Patrick M. Dunne
In addition to his tenure at Texas Tech University, Patrick M. Dunne has taught at Michigan State University, Drake University, and the University of Oklahoma. Read More…
Robert F. Dwyer
Robert F. Dwyer is Joseph S. Stern Professor of Marketing at Carl H. Lindner College of Business at the University of Cincinnati. Read More…
Joseph O. Eastlack, Jr.
During his 10 years at St. Joseph’s University, Joseph O. Eastlack created and developed a masters degree program in international marketing. Read More…
Leif Edvinsson
Leif Edvinsson is best known as the first Chief Knowledge Officer in the world as he served as Corporate Director for Intellectual Capital at Skandia AFS. Read More…
Andrew S. C. Ehrenberg
Andrew S.C. Ehrenberg was a pioneering market researcher before his death in August 2010.
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John Eighmey
John Eighmey is Professor of Journalism and Mass Communication and Raymond O. Mithun Chair in Advertising at School of Journalism and Mass Communication at the University of Minnesota. Read More…
Ben M. Enis
Ben M. Enis is the founder and CEO of Enis WindGen Renewable Energy Systems, LLC.
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Michael Etzel
In 1990, Michael Etzel was a Fulbright Fellow at the University of Innsbruck in Austria.
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Liam Fahey
Liam Fahey is co-founder and a principal of Leadership Forum, Inc. Read More…
John U. Farley
From 1997-2002, John U. Farley was the Henkel Professor of Industrial Marketing at the Chinese European International Business School in Shanghai.
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Robert Ferber
Robert Ferber was Professor of Marketing, Research Professor of Economics and of Business Administration, and founding Director of the Survey Research Laboratory at University of Illinois from 1964 to 1981. Read More…
O.C. Ferrell
Dr. O.C. Ferrell is Bill Daniels Distinguished Professor of Business Ethics and Creative Enterprise Scholar at the University of New Mexico. Read More…
A. Fuat Firat
A. Fuat Firat’s area of specialization is Consumer Behavior.Read More…
Raymond P. Fisk
Raymond P. Fisk served as a Fulbright Scholar to Klagenfurt University of Education Sciences in Austria. Read More…
David J. Flath
Professor David J. Flath is a full-time adjunct professor at Osaka University, an Institute of Social and Economic Research in Japan. Read More…
Gary T. Ford
Gary T. Ford is Professor Emeritus in the Department of Marketing as well as the former Chairman of Marketing in the Kogod School of Business at American University. Read More…
Newton Frank
Newton Frank was the Vice President of the Data Development Corporation in New York in 1970s and 1980s. Read More…
Gary L. Frazier
Gary Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management at the Marshall School of Business at the University of Southern California in Los Angeles. Prior to joining USC in 1984, he was on the marketing faculty at the University of Illinois in Champaign-Urbana.
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Robert W. Frye
In 1998, Robert W. Frye served as Senior Vice President and Chief of Protocol for PROTOCOL International, Inc. Read More…
David M. Gardner
David M. Gardner teaches courses in marketing strategy, promotion management, and entrepreneurship. Read More…
Meryl P. Gardner
Meryl P. Gardner teaches marketing research, consumer behavior, and marketing management. Read More…
Dennis E. Garrett
Dr. Dennis Garrett is on the board of directors of the Wisconsin Better Business Bureau and has been a customer satisfaction and marketing strategy consultant for S.C. Johnson and Co., We Energies, and Marshall & Ilsley Trust Co.
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Betsy D. Gelb
Betsy D. Gelb teaches marketing strategy and management. Read More…
Gabriel M. Gelb
Gabriel M. Gelb is a recipient of the Crystal Award for Lifetime Achievement by the Houston Chapter of the American Marketing Association. Read More…
William R. George
William R. George authored, co-authored, and edited several works in the field of marketing, such as Marketing of Services. Read More…
Avijit Ghosh
Avijit Ghosh is the Vice President of Technology and Economic Development at the University of Illinois. Read More…
Mary C. Gilly
Mary C. Gilly is the Academic Director for the Association for Consumer Research, and is a member of the American Academy of Advertising. Read More…
Liam Glynn
Liam Glynn was a lecturer at the University College Dublin in the Smurfit Graduate School of Business. Read More…
John Golanty
In November 2005, John Golanty was appointed Vice President of Client Services at CPG Marketing Solutions at comScore Networks. Read More…
Jac L. Goldstucker
Professor Goldstucker co-authored Qualitative Research in Marketing with Danny N. Bellenger and Kenneth L. Bernhardt in 1976. Read More…
Gerald J. Goodhardt
Gerald J. Goodhardt is a Visiting Professor at Kingston University and also a Visiting Research Associate at South Bank University. Read More…
Paul E. Green
Paul E. Green received the Lifetime Achievement in Marketing Research Award from the American Marketing Association in 1996. Read More…
Barnett A. Greenberg
Barnett A. Greenberg serves as a marketing expert witness. Read More…
Thomas V. Greer
Thomas V. Greer is recognized globally for his research and expertise in international marketing. Read More…
Abbie Griffin
Abbie Griffin is a member of the Board of Directors of Navistar International. Read More…
Christian Grönroos
Christian Grönroos is the first non-American to receive the AMA-sponsored (Servsig) Career Contribution to the Services Discipline Award. Read More…
Barbara Gross
Barbara Gross served the field of marketing as an officer of the Marketing Educators’ Association (MEA). Read More…
Stephen J. Grove
Stephen J. Grove received the 2001 Eli Lilly Faculty Excellence Award for Outstanding Research. Read More…
Thomas W. Gruen
From 2001-2011, Thomas W. Gruen served on the faculty at the University of Colorado at Colorado Springs, as Professor and also as Chair of the Marketing and International Business Departments. Read More…
Joseph P. Guiltinan
Joseph P. Guiltinan served as an AACSB Faculty Fellow at the National Aeronautics and Space Administration. Read More…
Howard Gundee
Howard Gundee was a member of the Marketing Research Council in the AMA. Read More…
Jonathan Gutman
Jonathan Gutman earned his B.A. from Pomona College, his M.S. from Purdue University, and his Ph.D. from the University of Southern California.
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Donald W. Hackett
Donald W. Hackett is the Family Business Fellow for the Barton School of Business at Wichita State University.
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George B. Hafer
Due to his achievements, there is now a George Hafer Scholarship fund at the University of Wisconsin in Whitewater.
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George H. Haines, Jr.
Dr. George H. Haines, Jr. was an Assistant Professor at the University of California in Los Angeles. Read More…
Joseph F. Hair, Jr.
Professor Hair has made an indelible impact on the marketing profession through his leadership, teaching, research, publications and textbook authorship. Read More…
Hakan Hakansson
Previously, Hakan Hakansson was the Professor of Business Studies and Industrial Marketing at the University of Uppsala. Read More…
Russell I. Haley
Professor Haley also edited the proceeding, Attitude Research in Transition in 1972. Read More…
Polia Lerner Hamburger
In the 1970s, she was a Professor for the Escola de Administração de Empresas de São Paulo (EAESP, São Paulo Business School). Read More…
B. Curtis Hamm
Dr. Hamm served as a Fulbright Professor in China. Read More…
Robert S. Hancock
Robert S. Hancock edited the proceedings Dynamic Marketing for a Changing World in 1960. Read More…
Flemming Hansen
Flemming Hansen founded Forum for Reklameforskning, which later became the Center for Marketing Communication, of which he was director. Read More…
Karl Hellman
Karl Hellman sought-after speaker on marketing effectiveness, strategic planning, idea generation, and customer satisfaction. Read More…
Karl E. Henion II
Karl E. Henion II is a pioneer in ecological marketing studies and has specialized in what came to be known as green marketing. Read More…
Paul J. Hensel
Paul J. Hensel is Professor of Marketing in the College of Business at the University of New Orleans. Read More…
Louise Heslop
Louise Heslop was a former faculty member of the University of Guelph and has worked at Statistics Canada as a Senior Social Science Researcher on an Executive Interchange agreement. Read More…
James D. Hess
Professor Hess was President of INFORMS Society on Marketing Science from 2000-2002. Read More…
Richard M. Hill
Richard M. Hill is Distinguished Professor of Industrial Distribution at College of Business at the University of Illinois. Read More…
Elizabeth Hirschman
Professor Hirschman was named one of the Most Cited Researchers in Economics and Business by the Institute for Scientific Information in 2009. Read More…
Lloyd C. Hodges
Lloyd C. Hodges was the Faculty Advisor and Adjunct Professor of Marketing and Business Administration at the University of Illinois at Urbana-Champaign. Read More…
Calvin Hodock
Calvin Hodock is the former Chairman of the American Marketing Association. Read More…
Neil Holbert
Neil Holbert has been working in marketing research since the 1950s, when he earned his B.A. and M.B.A from Columbia University and his Ph.D. from New York University. Read More…
Morris B. Holbrook
Professor Holbrook has conducted research on the validity of perceptual and preference mapping and on consumer aesthetics applied to responses toward radio listening, jazz recordings, and classical music. Read More…
Francis J. Honn
Francis J. Honn served as founding chairman of the CDA Educational Foundation which sponsors executive seminars in the commercialization of technology at the Wharton School and other leading institutions. Read More…
Michael J. Houston
Michael J. Houston serves as Associate Dean of Global Initiatives at the Carlson School of Management at the University of Minnesota. Read More…
John A. Howard
John Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. Read More…
Roy D. Howell
Roy D. Howell serves on the Editorial Review Board of the Journal of the Academy of Marketing Science. Read More…
Shelby D. Hunt
As one of the 250 most frequently cited researchers in economics and business (Thompson-ISI), Shelby D. Hunt has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. Read More…
Thomas P. Hustad
Thomas P. Hustad is a Certified New Product Development Professional and has served in various capacities on the faculties of York University in Toronto. Read More…
Charles Ingene
Charles Ingene has published various referred articles, authored and co-authored books, book chapters, monographs, and proceedings. Read More…
IntelliQuest
The IntelliQuest Studies are designed to measure the media habits and purchase behavior of people involved in technology-related purchasing decisions and usage. Read More…
Donald W. Jackson, Jr.
Donald W. Jackson, Jr. has been a member of the Editorial Review Board of various marketing journals. Read More…
Subhash C. Jain
Subhash C. Jain is Professor of International Marketing at the School of Business at the University of Connecticut. Read More…
Karen E. James
Dr. Karen E. James is also the Professor of Marketing and Chair at Louisiana State University in Shreveport. Read More…
Sandy D. Jap
Dr. Sandy D. Jap is also Professor of Marketing and the Goizueta Term Chair at the Goizueta Business School at Emory University. Read More…
Johny K. Johansson
Professor Johny K. Johansson has consulted with companies around the world, including Standard Oil of Indiana, General Electric and General Telephone and Electronics in the U.S., Ford Werke AG in West Germany, and Mazda and Fuji Film in Japan. Read More…
George John
George John is also Associate Dean (CSOM Faculty Support Administration) at the Carlson School of Management at the University of Minnesota. Read More…
Joby John
Joby John serves on the Editorial Review Board of the International Journal of Service Industries Management. Read More…
Deborah K. Johnson
Deborah K. Johnson co-authored Attitude Research at Bay with William D. Wells in 1976. Read More…
Richard Johnson
Richard Johnson made contributions in basic theory and applied knowledge, but most important, he was a critical catalyst in bringing so many ideas into general use in the market research community. Read More…
Wesley J. Johnston
Wesley J. Johnston has served on the editorial board of several journals and is currently the editor of the Journal of Business and Industrial Marketing and the director of the Center for Business and Industrial Marketing. Read More…
Manohar U. Kalwani
Professor Kalwani received several prestigious teaching awards including the first R. B. and Mary Stewart Distinguished Teaching Award (1991-92), and the Salgo-Noren Teacher Award in 1989-90 and 1990-91. Read More…
Norman Kangun
Norman Kangun edited and co-edited several works in the field of marketing, such as the proceeding entitled, Consumerism: New Challenges for Marketing, with Lee Richardson in 1978. Read More…
Jack J. Kasulis
Dr. Kasulis has been active in national management education associations, such as being Chair of the Board of Trustees of the Graduate Management Admission Council. Read More…
William J. Kehoe
William J. Kehoe’s research interests are in the broad areas of global business and global marketing (specifically in exporting), global business strategy, global economic development, global and regional economic integration, and global business ethics. Read More…
Janet E. Keith
Janet E. Keith made significant contributions in teaching and research on relational exchange in marketing, professional selling, channels of distribution, and B2B marketing. Read More…
Roger A. Kerin
Roger A. Kerin is also a member of the Board of Governors of the Academy of Marketing Science. Read More…
Jerome B. Kernan
Jerome B. Kernan was Professor of Behavioral Analysis, Fellow of the Graduate School, and Head of the Department of Marketing at the University of Cincinnati in the 1970s and 1980s.
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Charles W. King
Professor King’s areas of expertise include the following specialties: strategic planning, strategic market positioning, management of marketing operations, direct selling/network marketing, research of “word-of-mouth” communication, the diffusion of “word-of-mouth” marketing in both developed and developing economies globally. Read More…
Thomas C. Kinnear
Dr. Thomas C. Kinnear is also the Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies as well as Professor of Marketing at the University of Michigan Business School. Read More…
Vishnu H. Kirpalani
Vishnu H. Kirpalani edited several works in the field of marketing, such as the proceeding entitled, International Marketing: Managerial Issues, Research, and Opportunities in 1983. Read More…
Gary D. Klein
Gary D. Klein is also the Team Chair at the University of Colorado School in Colorado Springs of Business and Administration. Read More…
Elko J. Kleinschmidt
Professor Kleinschmidt is a leading expert on the process of new product development, portfolio management of new products, and success factors for new product development programs. Read More…
Philip Kotler
Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Professor Kotler was the first recipient of the American Marketing Association (AMA) “Distinguished Marketing Educator Award” (1985).
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Eugene R. Laczniak
From 1998 to 2002, Dr. Laczniak was the Associate Vice-President/Associate Provost for Academic Affairs at the University. Read More…
Charles W. Lamb, Jr.
Charles W. Lamb, Jr. is serving on several committees at Texas A&M University, such as the Student Media Board University Committee. Read More…
Frederick W. Langrehr
Over the last ten years, Professor Langrehr has also taught MBA courses at the University of Otago in New Zealand and at Iowa State University. Read More…
Peter J. LaPlaca
Professor LaPlaca is also the Editor in Chief of the Industrial Marketing Management Journal. Read More…
Robert J. Lavidge
In 1966-67, Robert J. Lavidge served as President of the American Marketing Association. Read More…
Kenneth D. Lawrence
Dr. Lawrence was the 1989 recipient of the Institute of Industrial Engineers Award for significant accomplishments in both the theory and applications of operations research. Read More…
William H. Lawton
In 1985, William H. Lawton became Corporate Director of Business Research for the Eastman Kodak Company, serving on the Corporate Quality Advisory Council. Read More…
William Lazer
Dr. Lazer is a Past President of the American Marketing Association, and has served as Vice President for Education, Vice President for Global Marketing, and on the Executive and Finance Committees. Read More…
David B. Learner
David B. Learner worked with the Applied Devices Corporation in the 1970s.
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Milind Lele
Dr. Lele is Executive Education Instructor with the University of Chicago Booth School of Business. Read More…
Edgar W. Leonard
Professor Edgar W. Leonard teaches in the EMBA degree program and is a regular contributor to the non-credit Executive Education programs. Read More…
Joel Levine
Joel Levine authored and co-authored several articles in the field of marketing. Read More…
Philip Levine
Philip Levine is currently the CEO e-ValuWeb. Read More…
Sidney Levy
Sidney Levy is recognized as one of the main contributors to marketing and consumer behavior in the twentieth century for his work on brand image, symbolism, and cultural meaning in marketing. Read More…
Robert C. Lewis
Dr. Robert C. Lewis was Professor of Marketing and Strategy in Hospitality, and Graduate Coordinator at the University Of Guelph, Ontario, Canada, from which he is now retired. Read More…
Lucien E. Liddy
Lucien E. Liddy authored and co-authored several articles in the field of marketing. Read More…
Lawrence Light
Lawrence Light is the author of the best-selling business book, Taming the Beast, about the evolution of investing. Read More…
John H. Lindgren, Jr.
John H. Lindgren, Jr. is past vice president of the American Marketing Association and served on the National AMA Board of Directors. Read More…
James E. Littlefield
In addition to teaching courses at Virginia Tech, Dr. Littlefield has conducted classes abroad including trips to Switzerland, China, Hong Kong, and Vietnam. Read More…
Xiaohu Tiger Li
Dr. Li teaches Advanced International Marketing and Corporate Simulation in the FIU MBA, IMBA and MIB Programs. Read More…
William B. Locander
From 1988 through 1989, Locander served as president of the National American Marketing Association. Read More…
Mark R.C. Lovell
Mr. Mark R. C. Lovell has combined writing with marketing research.
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Christopher H. Lovelock
Dr. Christopher H. Lovelock was an authority on services marketing. Read More…
David J. Luck
Dr. Luck taught at the universities of Pennsylvania, Texas and Illinois, Michigan State University and Southern Illinois University, where he chaired the marketing department from 1969-78. Read More…
J.A. Lunn
J.A. Lunn also co-authored several works in the field of marketing. Read More…
Robert F. Lusch
Professor Luck is a recipient of the AMA/Sheth Foundation Award for Long-Standing Contributions to the Marketing Literature. Read More…
Richard J. Lutz
Dr. Lutz has published some 75 articles, books and chapters, primarily in the area of consumer attitudes and response to advertising. Read More…
James M. MacLachlan
His technique of time compression first came into wide use in the early 1980s. Read More…
Vijay Mahajan
Professor Mahajan is one of the most widely cited researchers in business and economics, and has been invited by more than 100 universities and research institutions worldwide for research presentations. Read More…
Naresh K. Malhotra
Dr. Malhotra has consulted for business, non-profit and government organizations in the USA and abroad and has served as an expert witness in legal and regulatory proceedings. Read More…
John C. Maloney
Dr. John C. Maloney developed and evaluated marketing and advertising research techniques. Read More…
Claudia E. Marshall
Claudia E. Marshall edited and co-edited several works in the field of marketing, such as the proceedings Creativity in Services Marketing and Developing New Services. Read More…
William F. Massy
Professor William F. Massy is a Member of the Academic Council at Stanford University. Read More…
Charles S. Mayer
Dr. Charles S. Mayer is also Professor of International Marketing at the Graduate Business School of the Central European University in Budapest, Hungary. Read More…
Edward M. Mazze
Edward M. Mazze is also the holder of the Alfred J. Verrecchia – Hasbro Inc. Leadership Chair in Business at the University of Rhode Island. Read More…
Robert L. McLaughlin
Professor McLaughlin received his doctorate, masters, and bachelors degrees in English from Fordham University. Read More…
Ronald McTavish
Dr. Ronald McTavish also served as Professor in the Faculty of Business Administration at Memorial University of Newfoundland. Read More…
Anil Menon
Dr. Anil Menon joined Cisco Systems as President of Globalization and Intelligent Urbanization in March 2009. Read More…
John T. Mentzer
Dr. Mentzer also served as president of the Academy of Marketing Science. Read More…
George C. Michael
George C. Michael was the Market Development Manager for United Air Lines. Read More…
David F. Midgley
At INSEAD, Professor Midgley directs customized executive programs for major global companies. Read More…
Andrew A. Mitchell
In 1994, Dr. Mitchell was the Co-Chair at the American Marketing Association Educators Conference in San Francisco, California. Read More…
Banwari Mittal
Dr. Mittal also serves on the editorial board of Psychology & Marketing. Read More…
Robert A. Mittelstaedt
His research interests include the nature of competition, the structure of distribution systems and the use of incentives within those systems, the diffusion of innovations, and intellectual property protection. Read More…
Karl Edvard Kristian Möller
Karl Edvard Kristian Möller is a docent in the Department of Marketing in the at the University of Vaasa in Finland. Read More…
Kent B. Monroe
Dr. Monroe is also Professor of Business Administration and John M. Jones Distinguished Professor of Marketing Emeritus at the College of Business at the University of Illinois. He teaches courses and conducts research in pricing, marketing strategy, and marketing research. Read More…
Rene Mora
Rene Mora edited the proceeding, Second Annual Advanced Research Techniques Forum. Read More…
Robert M. Morgan
Dr. Morgan received the Deans Award for Excellence in Teaching at Texas Tech University. Read More…
Donald G. Morrison
In 2002, Professor Morrison was awarded the highest honor in the American Marketing Association, when he was named the McGraw-Hill/ Irwin Distinguished Educator of the Year. Read More…
Eitan Muller
Eitan Muller is also the Chaired Professor of Hi-Tech Marketing at the Tel Aviv University Recanati School of Business. Read More…
Gary M. Mullet
Dr. Gary M. Mullet is the principal of Gary Mullet Associates, Inc. Read More…
Donald F. Mulvihill
Donald F. Mulvihill was also on the faculty of Kent State University and Ball State University.Read More…
Patrick E. Murphy
Before Dr. Murphy became Professor at the University of Notre Dame, he taught at Marquette University and spent his sabbaticals at the University College Cork in Ireland. Read More…
James H. Myers
Prior to his career in academia, Dr. Myers was manager of the Management Research Division at the Prudential Insurance Company’s regional headquarters. Read More…
John G. Myers
John G. Myers was formerly the Associate Dean of Academic Affairs and Associate Dean of Curriculum at the University of California at Berkeley. Read More…
Chakravarthi Narasimhan
Professor Narasimhan was chosen Teacher of the Year by the MBA Graduating Class of 1991. Read More…
Narakesari Das Narayandas
Professor Narakesari Das Narayandas is the Senior Associate Dean of the Director of Harvard Business Publishing. Read More…
William D. Neal
William D. Neal is the founder and senior partner at SDR Consulting where he specializes in marketing strategy, market segmentation, product/service positioning, as well as brand value measurement and management. Read More…
John R. Nevin
Dr. John R. Nevin also serves as Executive Director for the Grainger Center for Supply Chain Management at the University of Wisconsin. Read More…
Bruce I. Newman
Dr. Newman is the founding Editor in Chief of the Journal of Political Marketing, published by The Haworth Press in New York (www.haworthpressinc.com).
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Francesco M. Nicosia
Professor Francesco M. Nicosia was a prolific writer and researcher and is most well-known for his seminal work, Consumer Decision Processes (Prentice-Hall, 1966) in the Herbert Simon series of books on behavioral science in business. Read More…
Richard W. Olshavsky
In the course of his distinguished career, Dr. Olshavsky’s work has been cited over 1,100 times by scholars in the fields of marketing, psychology, management, economics, and health care policy. Read More…
Jerry C. Olson
Dr. Jerry C. Olson is a founding partner of Olson Zaltman Associates, along with Dr. Gerald Zaltman. Read More…
John O’Shaughnessy
John O’Shaughnessy was the former Senior Associate of the Judge Institute of Management Studies at the University of Cambridge in 2002.
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Cele C. Otnes
Dr. Cele C. Otnes is also Investors in Business Education Professor as well as Professor of Advertising in the College of Business at the University of Illinois. Read More…
Urban B. Ozanne
Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. Read More…
J.H. Parfitt
J.H. Parfitt was the research and technical director of the Attwood group of companies in Europe in the 1960s. Read More…
Atul Parvatiyar
Dr. Atul Parvatiyar also served as the Managing Director of the Center for Business and Industrial Marketing at J. Mack Robinson College of Business at Georgia State University. Read More…
Adrian Payne
Adrian Payne is Chairman of the Advisory Board of Vectia Ltd. a leading European consultancy firm specializing in CRM. Read More…
Joseph Pernica
Joseph Pernica was involved in marketing research in many capacities, including as one of the principals who developed the “I Love New York” campaign.
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William D. Perreault, Jr.
William D. Perreault, Jr.is a recipient of the American Marketing Association (AMA) Distinguished Educator Award, the highest honor in his field. Read More…
Edgar A. Pessemier
Edgar A. Pessemier authored and co-authored several works in the field of marketing, such as Product Management: Strategy and Organization (Marketing).
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Robert A. Peterson
Robert A. Peterson holds the distinguished John T. Stuart III Centennial Chair in Business. Read More…
Joseph T. Plummer
Dr. Joseph T. Plummer is co-author of The OnLine Advertising Playbook focusing on the emergence of the internet as a marketing platform.
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L. Pringle
L. Pringle co-authored Chapter 15 of Models of Buyer Behavior entitled, “NEWS Report, A Discussion of the Theory and Application of the Planning Portion of DEMON.”
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William Qualls
William Qualls has held numerous visiting professorships at places such as the Helsinki School of Economics, Nanyang Technological University in Singapore, Auckland University in New Zealand, and the Universidad Gabriela Mistral in Chile.
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John A. Quelch
John A. Quelch is Vice President and Dean at CEIBS (China Europe International Business School). Read More…
David J. Rachman
David J. Rachman authored and edited several works in the field of marketing. Read More…
Sundaresan Ram
Dr. Ram is recognized for his international expertise in the areas of services marketing, innovation management, global branding, and telecommunications marketing strategy. Read More…
Charles K. Ramond
Dr. Charles K. Ramond authored and co-authored several works in the field of marketing. Read More…
Akshay R. Rao
At Carlson, Professor Rao has also served as the founding Director of the Institute for Research in Marketing. Read More…
Vithala R. Rao
Professor Rao received the Johnson 2000-01 Faculty Research Award and the 2005 Robert D. Buzzell Award for the Best Paper by the Marketing Science Institute. Read More…
Pradeep Rau
Dr. Rau is pursuing his research on international marketing strategy and retail analytics. Read More…
Srinivas K. Reddy
Dr. Reddy is also Director of the Center for Marketing Excellence as well as the Associate Dean for the General Management Programs and Director of Special Projects. Read More…
Robert P. Redinger
Professor Redinger authored and co-authored several articles in the field of marketing.
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Michael Reilly
Dr. Reilly regularly serves as a consultant to a variety of small- and medium-sized businesses and government agencies, primarily for marketing analysis and strategy.
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Peter H. Reingen
Prior to joining the University of Arizona in 1982, Professor Reingen taught marketing at the University of Houston, University of South Carolina, and Iona College in New Rochelle, New York. Read More…
Stewart H. Rewoldt
Prior to joining the faculty at the University of Michigan, Professor Rewoldt taught at Indiana University in the 1950s. Read More…
Fred D. Reynolds
Professor Reynolds specialized in quality and lifestyle research. Read More…
Elizabeth A. Richards
Elizabeth A. Richards co-edited Market Information and Research in Fashion Management with David Rachman in 1978. Read More…
Stewart Lee Richardson, Jr.
Prior to 1995, Professor Richardson taught at the University of Maryland and was Director of the U.S. Office of Consumer Affairs. Read More…
L. Winston Ring
Professor Ring retired from teaching in 2010.
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Debra J. Ringold
Professor Ringold was honored as the Administrator of the Year at Willamette University in 2005. Read More…
Thomas S. Robertson
Thomas S. Robertson is also Reliance Professor of Management and Private Enterprise at the University of Pennsylvania. Read More…
Patrick J. Robinson
Patrick J. Robinson authored and co-authored several works in the field of marketing. Read More…
Richard K. Robinson
Dr. Robinson was the first recipient of the Business Faculty Teaching Excellence Award in 2003. Read More…
Kenneth Roering
Kenneth Roering is a highly-sought consultant specializing in the market-driven development of new products, commercialization, marketing strategy and planning, and interpersonal & interorganizational relations. Read More…
Ann R. Root
Prior to teaching at Florida Atlantic University, Professor Root taught at the University of Michigan and Notre Dame. Read More…
Michael J. Ryan
Dr. Ryan received his DBA in Marketing from the University of Kentucky. Read More…
John K. Ryans, Jr.
During his career, Dr. Ryans has published more than 20 books and over 150 articles. Read More…
Robert Schieffer
Professor Schieffer also teaches Marketing Research in the Masters of Product Development Program in the McCormick School of Engineering at Northwestern University. Read More…
Diane H. Schmalensee
Ms. Schmalensee is an eight-time examiner for the Malcolm Balridge National Quality Award. Read More…
Hanns-Martin W. Schoenfeld
Professor Schoenfeld was the only American citizen to receive the Dr. Kausch Prize for “Integrating American and European Accounting” from the University of St. Gall. Read More…
Günter Schweiger
Dr. Günter Schweiger is also Head of the Institute of Advertising and Marketing Research at Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration) in Austria. Read More…
Carol A. Scott
Dr. Scott’s most recent project investigates issues related to brand equity and leverage of brand names. Read More…
Joseph C. Seibert
In 1947, Professor Joseph Seibert created “Oxford Research Associates”, a quasi-consultancy that provided the opportunity for Miami business students to work on projects for outside companies. Read More…
Subrata K. Sen
Dr. Sen has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Read More…
Donald E. Sexton, Jr.
Donald E. Sexton is also the Faculty Director for the Center for International Business Education and Research at Columbia Business School in New York. Read More…
James B. Shanahan
Mr. Shanahan was previously on the Board of Directors of the American Marketing Association and is often quoted in the media on industry developments. Read More…
Stanley J. Shapiro
Professor Shapiro has served as the Dean of McGill University School of Management and the Dean of Business Administration for Simon Fraser University. Read More…
Subhash Sharma
Professor Sharma is the recipient of the Alfred G. Smith Award for Excellence in Teaching from the Darla Moore School of Business. Read More…
Donald L. Shawver
In 1981-1982, Donald L. Shawver was president of the Marketing Management Association (MMA). Read More…
Lawrence Sherman
Lawrence Sherman co-authored several works in the field of marketing. Read More…
John F. Sherry, Jr.
John F. Sherry, Jr. is also the Chairman of the Marketing Department in Mendoza College of Business at the University of Notre Dame. Read More…
Jagdish N. Sheth
Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis. Professor Sheth is highly sought out as a keynote speaker at many industry, academic, and public forums. Read More…
Terence A. Shimp
Dr. Shimp was formerly the Marketing Department Chair and the Professor and W. W. Johnson Distinguished Foundation Fellow at the University of South Carolina. Read More…
Allan D. Shocker
Dr. Shocker retired from the University of Minnesota, where he was the Curtis L. Carlson Professor of Marketing. Read More…
G. Lynn Shostack
Ms. Shostack also chaired the American Marketing Association special task force on service marketing. Read More…
Alvin J. Silk
Professor Silk is Director of the Marketing Research Network and co-editor of the Quantitative Marketing Abstracts Journal. Read More…
Bernard Silverman
Professor Silverman is an adjunct instructor at the MBA program at Benedictine University. Read More…
Patricia Simmie
Patricia Simmie is Executive Vice President of Ipsos Reid, the leading market intelligence and public opinion research firm in Canada. Read More…
Rajendra S. Sisodia
In 2003, Dr. Sisodia was cited as one of “50 Leading Marketing Thinkers” by the U.K.-based Chartered Institute of Marketing. Read More…
Allen E. Smith
Allen E. Smith authored and co-authored several works in the field of marketing, such as the monograph, Marketing 2000 and Beyond in 1990. Read More…
Ivan J. Snehota
Ivan J. Snehota is also Professor of Marketing at the Department of Business Studies at Uppsala University in Sweden. Read More…
E. F. Snow
E.F. Snow worked with L. Pringle and Lawrence Light at Batten, Barton, Durstine and Osborn, Inc. in the 1970s. Read More…
Michael R. Solomon
Dr. Solomon is also Professor of Consumer Behavior at the Manchester School of Business at the University of Manchester in the United Kingdom. Read More…
Robert E. Spekman
Professor Spekman is an internationally recognized authority on business-to-business marketing, supply chain/channels management and strategic alliances. Read More…
Thaddeus H. Spratlen
Thaddeus H. Spratlen was the founding Faculty Director of the Business and Economic Development Center at the Foster School of Business at the University of Washington. Read More…
V. Seenu Srinivasan
Professor Srinivasan received the Parlin Award for outstanding contributions to marketing research, as well as several other awards over the course of his career. Read More…
Richard Staelin
Dr. Staelin has published over 70 articles in academic journals on a diverse set of subjects which include information search, managerial decision making, etc. Read More…
Ronald W. Stampfl
Before 1988, Professor Stampfl was Professor at the University of Wisconsin-Madison where he also earned his Ph.D. in marketing. Read More…
William D. Stevens
William D. Stevens edited the proceedings Social Responsibilities of Marketing, which was originally published by the American Marketing Association in 1961. Read More…
Kaj Storbacka
Dr. Kaj Storbacka is also Professor of Marketing at University of Auckland Business School in New Zealand. Read More…
Ron Strauss
Ron Strauss is co-author of Value Creation: The Power of Brand Equity. Read More…
Frederick D. Sturdivant
Frederick D. Sturdivant is a director of Dennen Steel, an independent consulting firm. Read More…
Devanathan Sudharshan
Previously, Professor Sudharshan served as Dean of the Gatton College for eight years. Read More…
Seymour Sudman
Dr. Seymour Sudman authored 19 books and hundreds of articles and presentations. Read More…
John O. Summers
John O. Summers has been a member of the editorial board of the Journal of Marketing Research for the last twenty-five years. Read More…
Carol F. Surprenant
Dr. Surprenant has taught executive programs in marketing strategy and service marketing for Boston University and for the American Management Association. Read More…
Vanitha Swaminathan
Vanitha Swaminathan is also the Robert W. Murphy Faculty Fellow in Marketing at the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Read More…
W. Wayne Talarzyk
Dr. Wayne Talarzyk earned his Bachelor of Science degree in electrical engineering from Purdue University before working as a flight test engineer at General Dynamics Corporation. Read More…
Edward M. Tauber
Edward M. Tauber is President of Brand Extension Research. From the research methods he developed, his company created many new products that today generate hundreds of millions of dollars. Read More…
Donald N. Thompson
Professor Thompson was a Visiting Professor at the London School of Economics in London, England, and at the Roth School at Long Island University. Read More…
Douglas J. Tigert
Professor Douglas J. Tigert was formerly teaching retail marketing in Babson College in Wellesley, Massachusetts until 2000. Read More…
Bob Trinkle
Bob Trinkle is on the speaking circuit talking with groups of manufacturing representatives all over the country. Read More…
William L. Trombetta
Dr. Trombetta is Visiting Professor of Pharmaceutical Marketing at Bocconi University, Masters in Health Management Programme in Milan, Italy. Read More…
Dik Warren Twedt
Professor Twedt was a marketing researcher and a member of the American Marketing Association. Read More…
Gregory D. Upah
Dr. Gregory D. Upah co-edited several works in the field of marketing, such as the proceeding Services Marketing in a Changing Environment. Read More…
Glen L. Urban
Glen L. Urban is also the Emeritus David Austin Professor in Management, Emeritus Professor of Marketing, and Dean Emeritus of the MIT Center for Digital Business at the MIT Sloan School of Management. Read More…
P. “Rajan” Varadarajan
Dr. Rajan Varadarajan’s primary teaching and research interests are in the area of marketing strategy. Read More…
M. Venkatesan
Professor Venkatesan specialized in consumer behavior and services marketing. Read More…
Bruce J. Walker
Professor Walker was the recipient of the 2008 Pacheco Academic Leadership Award, which is presented to one administrator across the four UM campuses each year. Read More…
Alf H. Walle
Dr. Alf H. Walle co-edited the 1988 AMA Winter Educators Conference. Read More…
Brian Wansink
From 2007-2009, Dr. Wansink accepted a Presidential appointment as Executive Director of USDA Center for Nutrition Policy and Promotion.Read More…
Kenneth M. Warwick
In the 1970s, Dr. Warwick worked with Avrett, Free and Fisher, Inc. in New York.
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Frederick E. Webster, Jr.
Dr. Webster is also the Professor Emeritus of Management at Dartmouth College. Additionally, Dr. Webster is Guest Lecturer in the Executive MBA program for the Customer Value Proposition module at the Eller College of Management at the University of Arizona in Tucson, Arizona.Read More…
Charles B. Weinberg
Professor Weinberg has received several teaching awards, such as the SME International Marketing Educator of the Year. Read More…
Barton A. Weitz
Professor Weitz is also Executive Director of the David F. Miller Retailing Education and Research Center. Read More…
William D. Wells
Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. Read More…
Ralph L. Westfall
Ralph L. Westfall co-authored several works in the field of marketing, such as An Evaluation of Continuous Consumer Panels. Read More…
David T. Wilson
Ralph L. Westfall co-authored several works in the field of marketing, such as An Evaluation of Continuous Consumer Panels. Read More…
Jerry (Yoram) Wind
Professor Jerry Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, and has lectured in over 50 universities worldwide. Read More…
Frederick W. Winter
Dr. Winter is widely regarded as a specialist in marketing strategy, marketing management, business-to-business marketing, and services marketing. Read More…
David B. Wolfe
David B. Wolfe is an internationally recognized expert in consumer behavior. He originated developmental relationship marketing (DRM). Read More…
Arch G. Woodside
Professor Woodside a Fellow of the Royal Society of Canada, Society for Marketing Advances, American Psychological Association, and the American Psychological Society. Read More…
Peter Wright
Dr. Wright has also been a visiting scholar at the Harvard Business School and a faculty member at the University of Illinois.Read More…
Murray A. Young
Prior to joining Thompson Rivers University in 2005, Professor Young taught at Colorado Christian University, Bethel College, University of Notre Dame, as well as the Chinese University of Hong Kong. Read More…
Gerald Zaltman
Professor Zaltman’s work has been featured in The New York Times, Fortune Magazine, Forbes, US News & World Report, Time, Fast Company Magazine, American Demographics, and other major publications. Professor Zaltman is a consultant to corporations around the globe and frequent keynote speaker at major conferences. Read More…
Valarie Zeithaml
Professor Zeithaml received the 2009 AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award and the 2008 Paul Converse Award, both granted for significant lifetime contributions to the marketing discipline. Read More…
Ruth Ziff
Ruth Ziff was a pioneer advertising researcher who recognized the potentials of life style and psychographic concepts and methods. Read More…
George Martin Zinkhan
Professor Zinkhan published over 100 articles in peer-reviewed academic journals, as well as numerous chapters in edited books. Read More…