All Books in eBook Format
  • Home
  • eBooks
  • Authors
  • Browse
  • About
  • Contact
Product has been added to your cart.

Authors

  1. Home
  2. Authors
  • A. Benton Cocanougher

    A. Benton Cocanougher (1)

  • A. Fuat Firat

    A. Fuat Firat (1)

  • Abbie Griffin

    Abbie Griffin (2)

  • Abraham Charnes

    Abraham Charnes (1)

  • Adolf G. Abramson

    Adolf G. Abramson (1)

  • Akshay R. Rao

    Akshay R. Rao (1)

  • Alan R. Andreasen

    Alan R. Andreasen (4)

  • Alf H. Walle

    Alf H. Walle (1)

  • Allen E. Smith

    Allen E. Smith (1)

  • American Marketing Association

    American Marketing Association (9)

  • Andrew A. Mitchell

    Andrew A. Mitchell (1)

  • Andrew S.C. Ehrenberg

    Andrew S.C. Ehrenberg (1)

  • Anil Menon

    Anil Menon (1)

  • Ann R. Root

    Ann R. Root (1)

  • Arch Woodside

    Arch Woodside (1)

  • Avijit Ghosh

    Avijit Ghosh (1)

  • Barnett A. Greenberg

    Barnett A. Greenberg (1)

  • Barton A. Weitz

    Barton A. Weitz (2)

  • Ben M. Enis

    Ben M. Enis (2)

  • Bernard Silverman

    Bernard Silverman (1)

  • Betsy D. Gelb

    Betsy D. Gelb (2)

  • Boris W. Becker

    Boris W. Becker (1)

  • Bruce J. Walker

    Bruce J. Walker (1)

  • Calvin Hodock

    Calvin Hodock (1)

  • Carol A. Congram

    Carol A. Congram (1)

  • Carol A. Scott

    Carol A. Scott (1)

  • Carol F. Surprenant

    Carol F. Surprenant (1)

  • Cele C. Otnes

    Cele C. Otnes (2)

  • Charles B. Weinberg

    Charles B. Weinberg (1)

  • Charles Ingene

    Charles Ingene (2)

  • Charles K. Ramond

    Charles K. Ramond (1)

  • Charles S. Mayer

    Charles S. Mayer (1)

  • Charles W. King

    Charles W. King (1)

  • Charles W. Lamb

    Charles W. Lamb (1)

  • Christopher H. Lovelock

    Christopher H. Lovelock (1)

  • Claudia E. Marshall

    Claudia E. Marshall (2)

  • Dale Achabal

    Dale Achabal (1)

  • Dan Ailloni-Charas

    Dan Ailloni-Charas (1)

  • Danny N. Bellenger

    Danny N. Bellenger (2)

  • David A. Aaker

    David A. Aaker (1)

  • David B. Learner

    David B. Learner (1)

  • David Brinberg

    David Brinberg (1)

  • David J. Luck

    David J. Luck (1)

  • David J. Rachman

    David J. Rachman (1)

  • David M. Gardner

    David M. Gardner (2)

  • David T. Wilson

    David T. Wilson (1)

  • David W. Cravens

    David W. Cravens (2)

  • Deborah K. Johnson

    Deborah K. Johnson (1)

  • Devanathan Sudharshan

    Devanathan Sudharshan (2)

  • Diane H. Schmalensee

    Diane H. Schmalensee (1)

  • Dik Warren Twedt

    Dik Warren Twedt (6)

  • Donald E. Sexton

    Donald E. Sexton (1)

  • Donald F. Mulvihill

    Donald F. Mulvihill (1)

  • Donald G. Morrison

    Donald G. Morrison (1)

  • Donald L. Shawver

    Donald L. Shawver (1)

  • Donald N. Thompson

    Donald N. Thompson (2)

  • Donald W. Hackett

    Donald W. Hackett (1)

  • Douglas J. Tigert

    Douglas J. Tigert (3)

  • E.F. Snow

    E.F. Snow (1)

  • Edgar A. Pessemier

    Edgar A. Pessemier (1)

  • Edward M. Mazze

    Edward M. Mazze (1)

  • Edward M. Tauber

    Edward M. Tauber (12)

  • Elizabeth A. Richards

    Elizabeth A. Richards (1)

  • Elizabeth C. Hirschman

    Elizabeth C. Hirschman (2)

  • Elizabeth F. Dunn

    Elizabeth F. Dunn (1)

  • Emanuel Demby

    Emanuel Demby (1)

  • Eugene R. Laczniak

    Eugene R. Laczniak (2)

  • Francesco M. Nicosia

    Francesco M. Nicosia (2)

  • Francis J. Honn

    Francis J. Honn (1)

  • Frank J. Carmone

    Frank J. Carmone (1)

  • Frank M. Bass

    Frank M. Bass (1)

  • Fred C. Allvine

    Fred C. Allvine (2)

  • Fred D. Reynolds

    Fred D. Reynolds (2)

  • Frederick D. Sturdivant

    Frederick D. Sturdivant (2)

  • Frederick W. Winter

    Frederick W. Winter (2)

  • G. Lynn Shostack

    G. Lynn Shostack (1)

  • Gabriel M. Gelb

    Gabriel M. Gelb (1)

  • Gary D. Klein

    Gary D. Klein (1)

  • Gary L. Frazier

    Gary L. Frazier (4)

  • Gary T. Ford

    Gary T. Ford (1)

  • George B. Hafer

    George B. Hafer (1)

  • George C. Michael

    George C. Michael (1)

  • George H. Haines

    George H. Haines (1)

  • George John

    George John (1)

  • George L. Baker

    George L. Baker (1)

  • George S. Day

    George S. Day (2)

  • Gerald J. Goodhardt

    Gerald J. Goodhardt (1)

  • Gerald S. Albaum

    Gerald S. Albaum (1)

  • Gerald Zaltman

    Gerald Zaltman (2)

  • Gregory D. Upah

    Gregory D. Upah (2)

  • Harper W. Boyd

    Harper W. Boyd (1)

  • Helmut Becker

    Helmut Becker (1)

  • Henry Assael

    Henry Assael (1)

  • Hiram C. Barksdale

    Hiram C. Barksdale (1)

  • Ira J. Dolich

    Ira J. Dolich (1)

  • Irving Crespi

    Irving Crespi (3)

  • J. A. Lunn

    J. A. Lunn (1)

  • J. Scott Armstrong

    J. Scott Armstrong (2)

  • J.K. DeVoe

    J.K. DeVoe (1)

  • Jac L. Goldstucker

    Jac L. Goldstucker (1)

  • Jagdish N. Sheth

    Jagdish N. Sheth (13)

  • James B. Shanahan

    James B. Shanahan (1)

  • James D. Hess

    James D. Hess (2)

  • James E. Littlefield

    James E. Littlefield (1)

  • James G. Andress

    James G. Andress (1)

  • James H. Donnelly

    James H. Donnelly (1)

  • James H. Myers

    James H. Myers (12)

  • James M. Carman

    James M. Carman (1)

  • James M. MacLachlan

    James M. MacLachlan (1)

  • Jerome B. Kernan

    Jerome B. Kernan (1)

  • Jerry (Yoram) Wind

    Jerry (Yoram) Wind (3)

  • Jerry C. Olson

    Jerry C. Olson (3)

  • Joby John

    Joby John (1)

  • John A. Czepiel

    John A. Czepiel (1)

  • John A. Howard

    John A. Howard (3)

  • John A. Quelch

    John A. Quelch (1)

  • John Arndt

    John Arndt (1)

  • John C. Maloney

    John C. Maloney (1)

  • John Eighmey

    John Eighmey (1)

  • John F. Cady

    John F. Cady (1)

  • John F. Sherry

    John F. Sherry (1)

  • John G. Myers

    John G. Myers (3)

  • John H. Lindgren

    John H. Lindgren (1)

  • John K. Ryans

    John K. Ryans (1)

  • John M. Brion

    John M. Brion (1)

  • John O. Summers

    John O. Summers (2)

  • John O’Shaughnessy

    John O’Shaughnessy (1)

  • John R. Nevin

    John R. Nevin (1)

  • John U. Farley

    John U. Farley (1)

  • Johny K. Johansson

    Johny K. Johansson (1)

  • Jonathan Gutman

    Jonathan Gutman (1)

  • Joseph C. Seibert

    Joseph C. Seibert (1)

  • Joseph Chasin

    Joseph Chasin (1)

  • Joseph D. Chapman

    Joseph D. Chapman (1)

  • Joseph F. Hair

    Joseph F. Hair (1)

  • Joseph O. Eastlack

    Joseph O. Eastlack (1)

  • Joseph P. Guiltinan

    Joseph P. Guiltinan (1)

  • Joseph Pernica

    Joseph Pernica (1)

  • Joseph T. Plummer

    Joseph T. Plummer (1)

  • Karl E. Henion

    Karl E. Henion (2)

  • Kenneth L. Bernhardt

    Kenneth L. Bernhardt (4)

  • Kenneth M. Warwick

    Kenneth M. Warwick (1)

  • Kenneth Roering

    Kenneth Roering (2)

  • Kent B. Monroe

    Kent B. Monroe (5)

  • L. Pringle

    L. Pringle (1)

  • L. Winston Ring

    L. Winston Ring (1)

  • Lawrence A. Crosby

    Lawrence A. Crosby (1)

  • Lawrence Light

    Lawrence Light (1)

  • Lawrence Sherman

    Lawrence Sherman (1)

  • Lee Adler

    Lee Adler (3)

  • Leo Bogart

    Leo Bogart (1)

  • Leonard L. Berry

    Leonard L. Berry (1)

  • Liam Glynn

    Liam Glynn (1)

  • Lloyd C. Hodges

    Lloyd C. Hodges (1)

  • Louis P. Bucklin

    Louis P. Bucklin (1)

  • Louise Heslop

    Louise Heslop (1)

  • M. Venkatesan

    M. Venkatesan (1)

  • Marcus Alexis

    Marcus Alexis (1)

  • Mark R. C. Lovell

    Mark R. C. Lovell (1)

  • Martin L. Bell

    Martin L. Bell (1)

  • Mary Jo Bitner

    Mary Jo Bitner (1)

  • Meryl P. Gardner

    Meryl P. Gardner (1)

  • Michael J. Etzel

    Michael J. Etzel (1)

  • Michael J. Houston

    Michael J. Houston (2)

  • Michael J. Ryan

    Michael J. Ryan (1)

  • Mike Reilly

    Mike Reilly (1)

  • Milind M. Lele

    Milind M. Lele (1)

  • Morris Holbrook

    Morris Holbrook (2)

  • Murray A. Young

    Murray A. Young (1)

  • Naresh K. Malhotra

    Naresh K. Malhotra (1)

  • Neil E. Beckwith

    Neil E. Beckwith (1)

  • Neil Holbert

    Neil Holbert (3)

  • Newton Frank

    Newton Frank (1)

  • Norman Kangun

    Norman Kangun (1)

  • O.C. Ferrell

    O.C. Ferrell (1)

  • P. “Rajan” Varadarajan

    P. “Rajan” Varadarajan (2)

  • Patricia Simmie

    Patricia Simmie (1)

  • Patrick E. Murphy

    Patrick E. Murphy (5)

  • Patrick M. Dunne

    Patrick M. Dunne (1)

  • Paul E. Green

    Paul E. Green (2)

  • Paul F. Anderson

    Paul F. Anderson (2)

  • Paul S. Busch

    Paul S. Busch (1)

  • Peter H. Reingen

    Peter H. Reingen (1)

  • Peter J. LaPlaca

    Peter J. LaPlaca (1)

  • Peter Wright

    Peter Wright (1)

  • Philip D. Cooper

    Philip D. Cooper (1)

  • Philip Kotler

    Philip Kotler (1)

  • Philip Levine

    Philip Levine (1)

  • Polia Lerner Hamburger

    Polia Lerner Hamburger (1)

  • Pradeep A. Rau

    Pradeep A. Rau (1)

  • Priscilla La Barbera

    Priscilla La Barbera (1)

  • Ralph L. Westfall

    Ralph L. Westfall (1)

  • Raymond P. Fisk

    Raymond P. Fisk (2)

  • Rene Mora

    Rene Mora (1)

  • Richard J. Lutz

    Richard J. Lutz (1)

  • Richard Johnson

    Richard Johnson (1)

  • Richard K. Robinson

    Richard K. Robinson (1)

  • Richard M. Hill

    Richard M. Hill (1)

  • Richard N. Cardozo

    Richard N. Cardozo (1)

  • Richard P. Bagozzi

    Richard P. Bagozzi (2)

  • Richard Staelin

    Richard Staelin (1)

  • Richard W. Olshavsky

    Richard W. Olshavsky (1)

  • Robert A. Mittelstaedt

    Robert A. Mittelstaedt (1)

  • Robert A. Peterson

    Robert A. Peterson (2)

  • Robert E. Spekman

    Robert E. Spekman (1)

  • Robert F. Dwyer

    Robert F. Dwyer (1)

  • Robert F. Lusch

    Robert F. Lusch (2)

  • Robert Ferber

    Robert Ferber (3)

  • Robert L. Clewett

    Robert L. Clewett (1)

  • Robert P. Redinger

    Robert P. Redinger (1)

  • Robert S. Hancock

    Robert S. Hancock (1)

  • Robert W. Frye

    Robert W. Frye (1)

  • Roger A. Kerin

    Roger A. Kerin (2)

  • Roger D. Blackwell

    Roger D. Blackwell (1)

  • Rohit Deshpande

    Rohit Deshpande (1)

  • Ronald C. Curhan

    Ronald C. Curhan (1)

  • Ronald F. Bush

    Ronald F. Bush (1)

  • Ronald McTavish

    Ronald McTavish (1)

  • Ronald W. Stampfl

    Ronald W. Stampfl (3)

  • Roy D. Howell

    Roy D. Howell (1)

  • Russell I. Haley

    Russell I. Haley (1)

  • Russell W. Belk

    Russell W. Belk (3)

  • Ruth Ziff

    Ruth Ziff (1)

  • S.F. Divita

    S.F. Divita (1)

  • Seymour Sudman

    Seymour Sudman (1)

  • Shelby D. Hunt

    Shelby D. Hunt (2)

  • Sidney Cohen

    Sidney Cohen (1)

  • Sidney Levy

    Sidney Levy (1)

  • Stanley J. Shapiro

    Stanley J. Shapiro (2)

  • Stephen J. Grove

    Stephen J. Grove (1)

  • Stewart H. Rewoldt

    Stewart H. Rewoldt (1)

  • Stewart Lee Richardson

    Stewart Lee Richardson (1)

  • Subhash C. Jain

    Subhash C. Jain (1)

  • Subhash Sharma

    Subhash Sharma (1)

  • Terence A. Shimp

    Terence A. Shimp (2)

  • Terry Deutscher

    Terry Deutscher (1)

  • Thaddeus H. Spratlen

    Thaddeus H. Spratlen (1)

  • Thomas A. Durkin

    Thomas A. Durkin (1)

  • Thomas C. Kinnear

    Thomas C. Kinnear (5)

  • Thomas E. Barry

    Thomas E. Barry (1)

  • Thomas M. Bloch

    Thomas M. Bloch (1)

  • Thomas P. Hustad

    Thomas P. Hustad (1)

  • Thomas S. Robertson

    Thomas S. Robertson (2)

  • Thomas V. Bonoma

    Thomas V. Bonoma (1)

  • Thomas V. Greer

    Thomas V. Greer (1)

  • Urban B. Ozanne

    Urban B. Ozanne (1)

  • Valarie Zeithaml

    Valarie Zeithaml (2)

  • Vijay Mahajan

    Vijay Mahajan (2)

  • Vishnu H. Kirpalani

    Vishnu H. Kirpalani (1)

  • Vithala R. Rao

    Vithala R. Rao (2)

  • W. Wayne Talarzyk

    W. Wayne Talarzyk (1)

  • Wenzil K. Dolva

    Wenzil K. Dolva (1)

  • William B. Locander

    William B. Locander (1)

  • William D. Perreault

    William D. Perreault (1)

  • William D. Stevens

    William D. Stevens (1)

  • William D. Wells

    William D. Wells (3)

  • William E. Cox

    William E. Cox (1)

  • William F. Massy

    William F. Massy (1)

  • William J. Kehoe

    William J. Kehoe (2)

  • William L. Trombetta

    William L. Trombetta (1)

  • William Lazer

    William Lazer (1)

  • William O. Bearden

    William O. Bearden (1)

  • William P. Dommermuth

    William P. Dommermuth (1)

  • William Qualls

    William Qualls (1)

  • William R. Darden

    William R. Darden (3)

  • William R. Dillon

    William R. Dillon (2)

  • William R. George

    William R. George (2)

  • William S. Decker

    William S. Decker (1)

  • William W. Cooper

    William W. Cooper (1)

© Copyright | Marketing Classics Press | Privacy Policy