All Books in eBook Format
Home
eBooks
Authors
Browse
About
Contact
Product
has been added to your cart.
Browse
Home
Browse
Select Book Categories...
B2B Marketing
Channels / Retailing
Competitive Analysis
Consumer Behavior
Corporate Social Responsibility
Healthcare
International
Market Research
Marketing Strategy
Marketing Theory
Non-Profit
Pricing
Product / Brand Management
Promotions
Relationship Marketing / Alliances
Services
Social / Ethical
Strategic Planning
Technology
Select Book Authors...
A. Benton Cocanougher
A. Fuat Firat
Abbie Griffin
Abraham Charnes
Adolf G. Abramson
Akshay R. Rao
Alan R. Andreasen
Alf H. Walle
Allen E. Smith
American Marketing Association
Andrew A. Mitchell
Andrew S.C. Ehrenberg
Anil Menon
Ann R. Root
Arch Woodside
Avijit Ghosh
Barnett A. Greenberg
Barton A. Weitz
Ben M. Enis
Bernard Silverman
Betsy D. Gelb
Boris W. Becker
Bruce J. Walker
Calvin Hodock
Carol A. Congram
Carol A. Scott
Carol F. Surprenant
Cele C. Otnes
Charles B. Weinberg
Charles Ingene
Charles K. Ramond
Charles S. Mayer
Charles W. King
Charles W. Lamb
Christopher H. Lovelock
Claudia E. Marshall
Dale Achabal
Dan Ailloni-Charas
Danny N. Bellenger
David A. Aaker
David B. Learner
David Brinberg
David J. Luck
David J. Rachman
David M. Gardner
David T. Wilson
David W. Cravens
Deborah K. Johnson
Devanathan Sudharshan
Diane H. Schmalensee
Dik Warren Twedt
Donald E. Sexton
Donald F. Mulvihill
Donald G. Morrison
Donald L. Shawver
Donald N. Thompson
Donald W. Hackett
Douglas J. Tigert
E.F. Snow
Edgar A. Pessemier
Edward M. Mazze
Edward M. Tauber
Elizabeth A. Richards
Elizabeth C. Hirschman
Elizabeth F. Dunn
Emanuel Demby
Eugene R. Laczniak
Francesco M. Nicosia
Francis J. Honn
Frank J. Carmone
Frank M. Bass
Fred C. Allvine
Fred D. Reynolds
Frederick D. Sturdivant
Frederick W. Winter
G. Lynn Shostack
Gabriel M. Gelb
Gary D. Klein
Gary L. Frazier
Gary T. Ford
George B. Hafer
George C. Michael
George H. Haines
George John
George L. Baker
George S. Day
Gerald J. Goodhardt
Gerald S. Albaum
Gerald Zaltman
Gregory D. Upah
Harper W. Boyd
Helmut Becker
Henry Assael
Hiram C. Barksdale
Ira J. Dolich
Irving Crespi
J. A. Lunn
J. Scott Armstrong
J.K. DeVoe
Jac L. Goldstucker
Jagdish N. Sheth
James B. Shanahan
James D. Hess
James E. Littlefield
James G. Andress
James H. Donnelly
James H. Myers
James M. Carman
James M. MacLachlan
Jerome B. Kernan
Jerry (Yoram) Wind
Jerry C. Olson
Joby John
John A. Czepiel
John A. Howard
John A. Quelch
John Arndt
John C. Maloney
John Eighmey
John F. Cady
John F. Sherry
John G. Myers
John H. Lindgren
John K. Ryans
John M. Brion
John O. Summers
John O’Shaughnessy
John R. Nevin
John U. Farley
Johny K. Johansson
Jonathan Gutman
Joseph C. Seibert
Joseph Chasin
Joseph D. Chapman
Joseph F. Hair
Joseph O. Eastlack
Joseph P. Guiltinan
Joseph Pernica
Joseph T. Plummer
Karl E. Henion
Kenneth L. Bernhardt
Kenneth M. Warwick
Kenneth Roering
Kent B. Monroe
L. Pringle
L. Winston Ring
Lawrence A. Crosby
Lawrence Light
Lawrence Sherman
Lee Adler
Leo Bogart
Leonard L. Berry
Liam Glynn
Lloyd C. Hodges
Louis P. Bucklin
Louise Heslop
M. Venkatesan
Marcus Alexis
Mark R. C. Lovell
Martin L. Bell
Mary Jo Bitner
Meryl P. Gardner
Michael J. Etzel
Michael J. Houston
Michael J. Ryan
Mike Reilly
Milind M. Lele
Morris Holbrook
Murray A. Young
Naresh K. Malhotra
Neil E. Beckwith
Neil Holbert
Newton Frank
Norman Kangun
O.C. Ferrell
P. “Rajan” Varadarajan
Patricia Simmie
Patrick E. Murphy
Patrick M. Dunne
Paul E. Green
Paul F. Anderson
Paul S. Busch
Peter H. Reingen
Peter J. LaPlaca
Peter Wright
Philip D. Cooper
Philip Kotler
Philip Levine
Polia Lerner Hamburger
Pradeep A. Rau
Priscilla La Barbera
Ralph L. Westfall
Raymond P. Fisk
Rene Mora
Richard J. Lutz
Richard Johnson
Richard K. Robinson
Richard M. Hill
Richard N. Cardozo
Richard P. Bagozzi
Richard Staelin
Richard W. Olshavsky
Robert A. Mittelstaedt
Robert A. Peterson
Robert E. Spekman
Robert F. Dwyer
Robert F. Lusch
Robert Ferber
Robert L. Clewett
Robert P. Redinger
Robert S. Hancock
Robert W. Frye
Roger A. Kerin
Roger D. Blackwell
Rohit Deshpande
Ronald C. Curhan
Ronald F. Bush
Ronald McTavish
Ronald W. Stampfl
Roy D. Howell
Russell I. Haley
Russell W. Belk
Ruth Ziff
S.F. Divita
Seymour Sudman
Shelby D. Hunt
Sidney Cohen
Sidney Levy
Stanley J. Shapiro
Stephen J. Grove
Stewart H. Rewoldt
Stewart Lee Richardson
Subhash C. Jain
Subhash Sharma
Terence A. Shimp
Terry Deutscher
Thaddeus H. Spratlen
Thomas A. Durkin
Thomas C. Kinnear
Thomas E. Barry
Thomas M. Bloch
Thomas P. Hustad
Thomas S. Robertson
Thomas V. Bonoma
Thomas V. Greer
Urban B. Ozanne
Valarie Zeithaml
Vijay Mahajan
Vishnu H. Kirpalani
Vithala R. Rao
W. Wayne Talarzyk
Wenzil K. Dolva
William B. Locander
William D. Perreault
William D. Stevens
William D. Wells
William E. Cox
William F. Massy
William J. Kehoe
William L. Trombetta
William Lazer
William O. Bearden
William P. Dommermuth
William Qualls
William R. Darden
William R. Dillon
William R. George
William S. Decker
William W. Cooper
Menu