Relationship Marketing / Alliances
Relationship Marketing / Alliances Category
Showing 1–10 of 17 results
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1979 Educators’ Conference Proceedings, Series #44
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1999 SERVSIG Services Research Conference: Jazzing into the New Millenium
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Attitude Research in Transition
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Careers in Marketing
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Chapter 17: New Product Diffusion: The Interplay of Innovativeness, Opinion Leadership, Learning, Perceived Risk, and Product Attributes
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Chapter 18: Repeat Buying of a New Brand: A 10-Point Case History
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Chapter 19: An Empirical Framework for Product Classification
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Chapter 20: An Operational Framework for the Study of Consumer Typology and Process
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Chapter 21: The Next Decade of Buyer Behavior Theory and Research
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Consumerism: New Challenges for Marketing
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