Competitive Analysis
Competitive Analysis Category
Showing 1–10 of 30 results
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An Assessment of Marketing Thought & Practice: 1982 Educators’ Conference Proceedings, Series No. 48
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Attitude Research Under the Sun
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Chapter 1: Eclectic Research and Construct Validation
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Chapter 1: Psychographics and From Whence it Came
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Chapter 1: What is Multivariate Analysis?
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Chapter 10: Factor Analysis in Marketing
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Chapter 11: Cluster Analysis of Marketing Data
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Chapter 12: Cluster Analysis and its Applications in Marketing Research
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Chapter 13: Latent Structure Analysis
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Chapter 14: Nonmetric Approaches to Multivariate Analysis in Marketing
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