|Categories:||Competitive Analysis, Market Research, Marketing Strategy, Marketing Theory|
|Authors:||Jagdish N. Sheth, Lawrence Sherman|
Jagdish N. Sheth
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions include the University of Southern California, the University of Illinois, the faculty of Columbia University and the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Lawrence Sherman co-authored several works in the field of marketing. In the 1970s, he was on the faculty at the College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, along with Dr. Jagdish N. Sheth.