Book Information
Pages: | 207 | |
---|---|---|
Published: | 1980 | |
New Copyright: | 2012 | |
ISBN: | 9781613112366 | |
Categories: | Consumer Behavior, Market Research | |
Author: | George B. Hafer |
Author information
George B. Hafer
George B. Hafer was a former Professor of Marketing at the University of Wisconsin in Whitewater. Due to his achievements, there is now a George Hafer Scholarship fund at the University of Wisconsin in Whitewater. He also edited the proceeding, A Look Back A Look Ahead, in 1980.
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