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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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1983 Survey of Marketing Research: Organization, Functions, Budget, Compensation
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Buyer Seller Interactions: Empirical Research and Normative Issues
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1984 AMA Educators’ Proceedings, Series #50
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The Use of Sampling in Marketing Research
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Minorities and Marketing: Research Challenges
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Marketing Strategies for a Tough Environment
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Advertising Research
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Ecological Marketing
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