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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Marketing Theory: Philosophy of Science Perspectives
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The Effect of Information on Consumer and Market Behavior
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Advertising Research
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Buyer Seller Interactions: Empirical Research and Normative Issues
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Combined Proceedings: 1971 Spring and Fall Conferences
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1974 Combined Proceedings, Series No. 36
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1999 SERVSIG Services Research Conference: Jazzing into the New Millenium
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Improving Inner-City Marketing
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