|Categories:||Marketing Strategy, Strategic Planning|
|Authors:||Newton Frank, Peter J. LaPlaca|
Newton Frank co-edited the proceeding Marketing Strategies for A Tough Environment with Peter J. LaPlaca. Frank was the Vice President of the Data Development Corporation in New York in 1970s and 1980s. In 1982, he was elected president of the New York Chapter of the American Marketing Association.
Peter J. LaPlaca
Dr. Peter J. LaPlaca is Professor of Management and Marketing and Interim Director of the R.C. Knox Center for Insurance and Risk Management Studies. Professor LaPlaca is also the Editor in Chief of the Industrial Marketing Management Journal. He was also the founding Editor of the Journal of Business and Industrial Marketing. He earned his Doctorate in industrial marketing.
Professor LaPlaca has taught at S.U.N.Y Albany (1970-72), R.P.I. (Hartford (2001-2004) and Troy (1969-70), University of Connecticut (1974 – 2001) and the University of Hartford (1972-74 and 2004-present). His research interests are business to business marketing relationships and industrial services.
Since 1968 he has been the principal of LaPlaca Associates, L.L.C. a management consulting and training company and has worked with many large, medium and small companies. He was the founding Director of CONN/STEP (Connecticut State Technology Extension Program) which assisted hundreds of small and medium manufacturers in Connecticut.