1984 AMA Educators’ Proceedings, Series #50


The 1984 AMA Marketing Educators’ Proceedings were edited by Russell W. Belk, Robert Peterson, Gerald S. Albaum, Morris B. Holbrook, Roger A. Kerin, Naresh K. Malhotra, and Peter Wright. This volume contains 95 papers presented in five tracks – Marketing Education, Marketing Theory and Public Policy, Marketing Management and Strategy, Research Methodology and Issues, and Buyer Behavior. Also featured are the transcripts of special sessions ranging from panel discussion to empirical demonstrations. These session copies cover topics such as the AACSB test of basic marketing knowledge, the use of microcomputers, marketing and consumption of the third world, and projective research methods.


Book Information

Pages: 436
Published: 1984
New Copyright: 2012
ISBN: 9781613113066
Categories:, , ,
Authors:, , , , , ,

Author information

Gerald S. Albaum Gerald S. Albaum

Gerald S. Albaum is Research Professor in the Marketing Department at the Robert O. Anderson Schools of Management at the University of New Mexico, Professor Emeritus of Marketing at the University of Oregon, and Senior Research Fellow, IC2 Institute at the University of Texas at Austin. He teaches International Marketing, Marketing Research, and Entering Asian Markets. His research interests include Measurement and Scaling, Issues in Research Methodology, Direct Selling Relationships, Management Style and Decision Making, Foreign Market Entry Strategy, and International Marketing. He has written numerous articles for journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of the Market Research Society, Psychological Reports, Journal of Retailing, Journal of Business and Journal of Business Research.

Morris Holbrook Morris Holbrook

Morris Holbrook is William T. Dillard Professor Emeritus of Business at Columbia Business School. He has taught marketing strategy, sales management, consumer behavior, and commercial communication in the culture of consumption.

Professor Holbrook has conducted research on the validity of perceptual and preference mapping and on consumer aesthetics applied to responses toward radio listening, jazz recordings, and classical music. His current research studies consumption experiences, nostalgia, communication effects, semiotics, and hermeneutics in marketing, as well as symbolic consumption in works of art, interpretive methods, techniques of visual representation, and aspects of consumer responses to pop culture and entertainment.

Naresh K. Malhotra Naresh K. Malhotra

Naresh K. Malhotra is Regents Professor Emeritus at the College of Management at the Georgia Institute of Technology, and a Senior Fellow (previously Nanyang Professor) at the Nanyang Business School at the Nanyang Technological University in Singapore.

Professor Malhotra has published more than 125 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Marketing, Journal of Academy of Marketing Science, Journal of Retailing, Journal of Health Care Marketing, and leading journals in Statistics, Management Science, Information Systems, and Psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.

Dr. Malhotra has consulted for business, non-profit and government organizations in the USA and abroad and has served as an expert witness in legal and regulatory proceedings. He has special expertise in data analysis and statistical methods. He is the winner of numerous awards and honors for research, teaching, and service to the profession, including the Academy of Marketing Science, Outstanding Marketing Teaching Excellence Award in 2003.

Peter Wright Peter Wright

Peter Wright is Professor Emeritus of Marketing at Lundquist College of Business at the University of Oregon. He has also been a visiting scholar at the Harvard Business School and a faculty member at the University of Illinois. Dr. Wright has been president and director of the Association for Consumer Research and a long-time member of the editorial review board for the Journal of Consumer Research.

His research focuses on consumer information processing and decision making regarding innovative products or services, and on knowledge of consumers and managers about advertising and sales tactics. He has consulted with dozens of corporations, government agencies, and consumer advocacy groups on issues concerning consumer behavior and protection, marketing and advertising strategy, new product development, and marketing research.

Dr. Wright received his PhD from Pennsylvania State University, his MBA from the University of Virginia, and his BA from North Carolina University.

Robert A. Peterson Robert A. Peterson

Robert A. Peterson is the Associate Vice-President for Research in the Department of Marketing Administration at the Red McCombs School of Business at the University of Texas in Austin. He holds the distinguished John T. Stuart III Centennial Chair in Business. He is also a Charles E. Hurwitz Centennial Fellow, and a Richard Seaver Centennial Fellow. In addition, he is the Research Integrity Officer, a position which allows him to oversee and ensure the scholarly conduct of all involved in research projects.

Roger A. Kerin Roger A. Kerin

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at Southern Methodist University, as well as a member of the Board of Governors of the Academy of Marketing Science. He earned his B.A., MBA, and Ph.D. from the University of Minnesota. He is the author of five books, over seventy articles, and has served on several editorial review boards. From 1991 to 1994, he was a member of the American Marketing Association Board of Directors.

Russell W. Belk Russell W. Belk

Professor Russell W. Belk teaches Consumer Behavior and Marketing at Schulich School of Business, York University. He holds his PhD and MS, both from University of Minnesota. He has written, edited, and co-edited about 20 books and proceeding compilations. He has also written numerous book chapters and articles in various journals. He is an active member in editorial and administrative boards of many marketing journals. He has visited several Asian, European, and African countires for academic purposes.

His research interests are Consumer Behavior, Global Consumerism, Meanings of Possessions, Collecting, Gift-Giving, Materialism, Cultural Dimensions of Business Consumer Research, Interpretive Research, and Videography. He is currently studying Virtual Consumption in China, Global Consumer Ethics, as well as Skin Color and Beauty in Asia.


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