1963 Survey of Marketing Research: Organization, Functions, Budget, Compensation


A Survey of Marketing Research was edited by Dik Warren Twedt and originally published in November 1963. This work is the third report in the series Marketing Research and Industry, which was co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical review on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel.


Book Information

Pages: 70
Published: 1963
New Copyright: 2012
ISBN: 9781613112779

Author information

Dik Warren Twedt Dik Warren Twedt

Dr. Dik Warren Twedt was Professor of Marketing and Quantitative Management Science at the University of Missouri in St. Louis. He died in 1985 at the age of 64. He was a marketing researcher and a member of the American Marketing Association. He worked for Oscar Mayer & Company in Madison, Wisconsin in the 1960s. He was also a prolific editor of such survey proceedings as The 1958 Survey of Marketing Research.


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