Book Information
ISBN: | 9781613111581 | |
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Categories: | Market Research, Marketing Strategy, Marketing Theory | |
Author: | Ruth Ziff |
Author information
Ruth Ziff
Ruth Ziff was Vice President and Manager of Research at Benton and Bowles, Inc. in the 1970s. She was introduced to marketing research during her days on the staff of the Psychological Corporation. She specialized in motivation research at Benton and Bowles. She was a pioneer advertising researcher who recognized the potentials of life style and psychographic concepts and methods.
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