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Marketing Classics Press Library
Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline in electronic format.
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Featured eBooks
Proceedings of the 13th Paul D. Converse Symposium
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Creativity in Services Marketing: What’s New, What Works, What’s Developing
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Attitude Research Bridges the Atlantic
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Emerging Perspectives on Services Marketing
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Marketing: 1776-1976 and Beyond, 1976 Educators’ Proceedings Series #39
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1988 AMA Educators’ Proceedings: Efficiency and Effectiveness in Marketing
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Combined Proceedings: 1971 Spring and Fall Conferences
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1999 SERVSIG Services Research Conference: Jazzing into the New Millenium
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