1988 AMA Educators’ Proceedings: Efficiency and Effectiveness in Marketing


The 1988 AMA Educators’ Proceedings: Efficiency and Effectiveness in Marketing is a collection of papers edited by Gary Frazier, Charles Ingene, David Aaker, Avijit Ghosh, Tom Kinnear, Sidney Levy, Richard Staelin, and John Summers. The papers are a product of some eminent academic marketers with deep knowledge in efficient and effective marketing. The papers are consolidated into six tracks – Marketing Strategy, Buyer Behavior, Marketing Education, Marketing Management, Public Policy, and Research Methods. This volume also contains the papers presented at six special sessions on diversified topics such as in-store information search in retail marketing, the future of post-positivist methods in marketing, and American-European perspectives in the buyer-seller relationship.


Book Information

Pages: 350
Published: 1988
New Copyright: 2012
ISBN: 9781613112809
Categories:, , , , , ,
Authors:, , , , , , ,

Author information

Avijit Ghosh Avijit Ghosh

Avijit Ghosh is the Vice President of Technology and Economic Development and Professor of Business Administration at the College of Business at the University of Illinois. He was the Dean at the College of Business at the University of Illinois from 2001-2007. He was formerly the Vice Dean for Professional Programs and the Harold Price Professor of Marketing and Entrepreneurship at Leonard Stern School of Business at New York University until 2001. Professor Ghosh has been teaching the Marketing Strategy course since 1980. He also teaches courses in Retail Management and New Venture Planning. He received Excellence in Teaching Award in 1991.

Charles Ingene Charles Ingene

Charles Ingene is the Distinguished Chair of Business Administration at the Department of Marketing in University of Mississippi. His research interests are distribution channels, labor productivity, pricing, retail structure, international trade theory, and economics of externalities. He has published various referred articles, authored and co-authored books, book chapters, monographs, and proceedings. He received his Ph.D. in Economics as well as his MA from Brown University.

David A. Aaker David A. Aaker

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. Professor Aaker was the winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He also won the Vijay Mahajan Award for Career Contributions to Marketing Strategy. Dr. Aaker has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

Gary L. Frazier Gary L. Frazier

Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Prior to joining USC in 1984, he was on the marketing faculty at the University of Illinois, Champaign-Urbana.

John O. Summers John O. Summers

John O. Summers is the Professor Emeritus of Marketing at Kelley School of Business at Indiana University. He earned his bachelors, masters, and doctorate degrees from Purdue University. Today, he is one of the leading experts in the field of marketing research. He has been a member of the editorial board of the Journal of Marketing Research for the last twenty-five years.

Richard Staelin Richard Staelin

Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at the Fuqua School of Business at Duke University. Dr. Staelin has published over 70 articles in academic journals on a diverse set of subjects which include information search, managerial decision making, influence of verbal and pictorial messages in print ads, consumer protection regulation and its impact on consumer behavior, channel management and marketing strategy.

Professor Staelin has also co-authored a book entitled Consumer Protection Legislation and the U.S. Food Industry. He also has served on over 40 Ph.D. committees. Dr. Staelin received his PhD, an MBA, a BS in Math, and a BS in (M.E.) from the University of Michigan.

Sidney Levy Sidney Levy

Sidney Levy is Professor Emeritus of Marketing and Behavioral Science in Management at the Kellogg School of Management at Northwestern University. He is recognized as one of the main contributors to marketing and consumer behavior in the twentieth century for his work on brand image, symbolism, and cultural meaning in marketing. With Philip Kotler, he challenged the view of marketing as restricted to commercial activities, and redefined the concept of Marketing as an all-encompassing phenomenon that could be applied to a broad range of social activities. He was inducted as an Association for Consumer Research Fellow (1982), the highest honor accorded to academic consumer researchers for contributions to consumer research. In recognition of his role as one of the intellectual pioneers of Consumer Culture Theory (CCT), The Sidney J. Levy Award was created in 2008. The award is given to the best CCT dissertation article published in the preceding year.

Thomas C. Kinnear Thomas C. Kinnear

Dr. Thomas C. Kinnear is the Eugene Applebaum Professor of Entrepreneurial Studies, Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, and Professor of Marketing at the University of Michigan Business School. He was formally Senior Associate Dean of the Business School and former Vice President for Development and Executive Officer for the University.

Dr. Kinnear earned his PhD in business administration from the same university. He is also a management alumnus of Harvard University. His teaching and research interests are in the areas of entrepreneurial studies, strategic marketing planning, marketing and public policy, and market-based management. His research papers were published in numerous marketing and business journals. He has co-authored and edited several marketing literature.


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